The Google Online Marketing Challenge at JMU
From 2008-17, James Madison University students participated in the Google Online Marketing Challenge (GOMC) under my direction within the MKTG 477 (Digital Marketing Practicum) and MBA 625 courses (Online Search Advertising).
On August 1, 2017 Google announced discontinuation of the GOMC.
Although I was highly disappointed to learn of this news, I hope to develop a similar digital marketing learning experience using a new teaching model, hereafter referred to as the Madison Online Marketing Challenge (MOMC).
Pictured below are some of the very talented class survivors from the Google Online Marketing Challenge (GOMC) undergraduate experience at James Madison University.
For a terrific student perspective on the GOMC, read $250 and a dream: My semester in the Google Online Marketing Challenge by Amy Goffe (GOMC ’15 alum and Performance Marketing Coordinator at Silverback Strategies).
Coming soon…the JMU GOMC Class of 2018! Complete the MKTG 477 Course Application to apply today.