Example Reports from the GOMC

I recently learned that Google took down the Google Online Marketing Challenge (GOMC) page containing links to exemplar reports.  For students and professors looking for such information, I offer below the reports from JMU students in my 2015, 2016, and 2017 classes on winning GOMC teams.

2015 GOMC Americas Winner

• Pre-Campaign Strategy Report – CMM
• Post-Campaign Summary Report – CMM

2016 GOMC Americas Winner

• Pre-Campaign Strategy Report – SPCA
• Post-Campaign Summary Report – SPCA

2017 GOMC Americas Winner

• Pre-Campaign Strategy Report – C2C
• Post-Campaign Summary Report – C2C

2017 GOMC Global Winner

• Pre-Campaign Strategy Report – ACV
• Post-Campaign Summary Report – ACV

Additional reports are available at https://goo.gl/vCeLDC