I recently learned that Google took down the Google Online Marketing Challenge (GOMC) page containing links to exemplar reports. For students and professors looking for such information, I offer below the reports from JMU students in my 2015, 2016, and 2017 classes on winning GOMC teams.
2015 GOMC Americas Winner
2016 GOMC Americas Winner
2017 GOMC Americas Winner
2017 GOMC Global Winner
Additional reports are available at https://goo.gl/vCeLDC