Mostly Marketing by Theresa B. Clarke

Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.

Good Copyrighting Books

One of my students recently asked if I had any book recommendations regarding creative and strategic  copyrighting for Advertising.  Here are a few of my recommendations:


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