Google Analytics Judges Needed

I am delighted to announce another layer of digital marketing growth at JMU.  We started with the Madison Digital Marketing Experience and we now have an exciting experiential learning opportunity with marketing analytics.

Dr. Angela Hausman [Hausman and Associates], a JMU Visiting Assistant Professor of Marketing, is running a Google Analytics Contest in her MKTG 482 course this semester. On Oct. 24, each of her six teams will turn in a five-page report about an e-commerce store using practice data.

Dr. Hausman is interested in having practitioners judge the six reports to declare the winner and 1st runner up. The entire job entails reading 30 pages. To minimize your time commitment, she only needs a rank ordering of the teams, and not a score or detailed feedback. Nov 7 is the deadline for submitting rankings.

If you are willing and able to help please contact Dr. Hausman at hausmaav@jmu.edu.

 

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