Malcom McCutcheon is one of my former students from the time when I was an Assistant Professor of Marketing at Old Dominion University. Malcom worked as a digital marketing consultant and creative director and has served a full spectrum of clients since 1996.
He is the founder of Bossa Nova Interactive, a digital marketing consultancy with an emphasis on helping businesses to be found by their local customers.
Malcom is also a treasured friend and among my army of technological angels.
I recently learned that Malcom wrote a book entitled How to NOT SUCK at Social Media. The book is based on Malcom’s direct experience working with older clients that do not fully understand how to use social media effectively.
Malcom is offering a FREE digital download of How to NOT SUCK at Social Media – A Beginner’s Guide for Business this Thursday, October 24, 2013, via the Amazon Kindle store for a one day promo. He is hoping to get a lot of downloads on Thursday and a few honest reviews.
The book covers why businesses suck at social media, how to set up a social media presence in a number of channels (e.g., Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest, Instagram, and Yelp), social media strategy, social media goals, and key social media tactics.
The companion website for the book is located at HowToNotSuckAtSocialMedia.com.
I hope you will join me in downloading, reading, and sharing How to Not Suck at Social Media by Malcom McCutcheon.
Don’t forget to download your FREE copy of How to NOT SUCK at Social Media- A Beginner’s Guide for Business on Thursday, October 24, 2013.
A short promotional video for the book is presented below.