Ketchum Public Relations Seeks Online Marketing Intern

One of my MKTG 470 and MKTG 490 guest speakers, Janet Driscoll Miller, used LinkedIn to  introduce me to Katherine Watier, VP Social Media at Ketchum Public Relations.  Thanks Janet!

I learned from Katherine that Ketchum PR  is looking for interns.  The Online Marketing Intern will see how a project develops from an idea to being launched on the Internet and will learn best practices behind SEO, web analytics, and social media along the way.

Job Duties:

• Conduct keyword research
• Research competitors to increase inbound/outbound links
• Conduct research of potential link building options in social media
• Write SEO optimized copy
• Assist with managing PPC campaigns
• Assist with monthly data analysis
• Assist with optimizing social media profiles for search

Skills Required:

• Interest in Online Marketing
• Must be detail oriented.
• Sense of initiative and diligence to independently pursue and complete tasks.
• Ability to pace work toward deadlines.
• Familiarity with MS Excel and Internet research.

Preferred:

• Current undergraduate students with an interest in online marketing or public relations

Knowledge of SEO or social media would be a plus, but not required.  Ketchum will train all candidates. Resumes can be sent to Katherine Watier, VP Social Media at  katherine.watier@ketchum.com.