Theresa B. Clarke on Marketing from A to Z

Staying current in marketing is a constant challenge.  Every day I try to read some articles from the popular press to learn best practices in various aspects of marketing.

Aside from resharing in social media, I used to share my favorite readings on https://del.icio.us/theresabclarke but had to find an alternative solution once Delicious was discontinued.  I thought my website might be the next best place.  Below are some of my favorites from the past academic year from A to Z, well A to Y actually.  Enjoy.

A/B Testing

5 Common Threats to Your A/B Test’s Validity
Marketing on Facebook: Building and Incorporating an A/B Testing Framework
Step-by-step PPC Testing Strategy for Any Advertiser | Practical Ecommerce
Positive vs. Negative Ads: Which Works Better? | WordStream
10X Your A/B Testing with AdWords Ad Variations | WordStream

Ad Blocking

How brand advertisers are fighting ad fraud | ClickZ
Facebook and Google are destroying bad online ads, which is great until they own the world

Ad Copy

Positive vs. Negative Ads: Which Works Better? | WordStream

Ad Examples

25 new creative advertisments – StumbleUpon
What are the best advertisements that manipulate people’s psychology effectively? – Quora
Thank You from McGraw-Hill Textbook
Interesting Ads

Ad Extensions

Communication Ad Extensions for Google AdWords | WebRanking

Ad Fraud

How brand advertisers are fighting ad fraud | ClickZ

Advertising

YouTube’s brilliant ad was a big story in Game 1 of the World Series – Business Insider
CVS Pharmacy Promises to End Touchups of Its Beauty Images – Bloomberg
What are the best advertisements that manipulate people’s psychology effectively? – Quora
A visual guide to Pinterest advertising | Search Engine Watch

AdWords

The New AdWords Interface – A Pick Of The Best Additional Features | Main Street ROI
These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof | WordStream
Good summary of best practices.
AdWords Changes Coming Fall 2017 | Practical Ecommerce
Maximizing AdWords ROI
What Google’s Native Ads Say About the Future of Content Marketing
The Year in AdWords: The 27 Biggest Stories of 2017 | WordStream
29 AdWords Quality Score Factors – Facts, Myths, and Quick Fixes [2.0]
How To Calculate The Ideal Maximum CPC for AdWords | Hallam Internet
Google + Facebook: A Playbook for Cross-Channel Success
15 Stats That Prove Google Adwords Is A Great Investment For Your Business | Main Street ROI
Good stats for presentations about the merits of AdWords.
8 Ways to Make the Most of Your AdWords Keywords | WordStream
What does Google’s “Speed Update” mean for mobile? | Search Engine Watch
10X Your A/B Testing with AdWords Ad Variations | WordStream
The must-have tools for paid search success | Search Engine Watch
Manage Campaigns in the New AdWords Experience: Google Best Practices – AdWords Help
2017 AdWords Interface
Positive vs. Negative Ads: Which Works Better? | WordStream
6 AdWords metrics you should optimize for better ROI | Search Engine Watch
Does AdWords Really Work? .pdf

Affiliate Marketing

Starting a Side-Hustle: How to Earn Your First $1,000 on Instagram as an Influencer | Inc.com
Creator Monetization Report 2017: How Bloggers, Video Creators, and Podcasters Make Money : Social Media Examiner
Home – Social Bluebook
How to Work With YouTube Influencers : Social Media Examiner

Amazon

Amazon Marketing Services Guide
Amazon isn’t technically dominant, but it pervades our lives – The Denver Post
Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers – DMN

Analytics

4 Tools to Research Competitors on Social Media : Social Media Examiner
Viraltag – The # 1 Social Media Marketing Tool for Sharing Visuals
21 Actionable Google Analytics Tips That’ll Boost Your Sales
How to Use Google Tag Manager Injector | Online Metrics
Analytics Blog: Google Analytics 360 + Salesforce: A Powerful Combination
10 Sentiment Analysis Tools to Track Social Marketing Success | iProspect
How to set up event tracking in Google Analytics | Search Engine Watch
How to Use Google Analytics to Track All of Your Marketing | Main Street ROI
How to Get Started With Facebook Analytics : Social Media Examiner
UTM Parameters: 30 Frequently Asked Questions Now Answered (2017)
The Next Evolution of Analytics is Proactive – Christopher S. Penn Marketing Blog
Open Site Explorer: Link Research & Backlink Checker | Moz
6 AdWords metrics you should optimize for better ROI | Search Engine Watch

Artificial Intelligence

Marketers Are Thinking Harder About Augmented Reality and Artificial Intelligence – eMarketer

Attribution

The ‘must-knows’ on how to achieve a data-driven attribution model | ClickZ
Attributing Your Brand’s PPC Success Accurately Across Platforms
How to Make Sure PPC Gets All the Credit | Hanapin Marketing
Webinar
The-Digital-Marketers-Guide-to-Call-Attribution.pdf
Why do you need multi-touch attribution? – ClickZ

Augmented Reality

11 Creative Uses Of Augmented Reality In Marketing And Advertising
Marketers Are Thinking Harder About Augmented Reality and Artificial Intelligence – eMarketer
What are augmented reality apps, and how can they be used for marketing? | ClickZ

B2B

3 Reasons Why B2B Digital Advertising Has Reached the Tipping Point

Backlinks

5 Safe & Effective Ways to Get Links to Your Website | Main Street ROI

Baidu

Baidu SEO: How to optimize for China’s biggest search engine | Search Engine Watch
The Baidu Playbook Webinar: Dos & Don’ts for Digital Advertising in China

Baseball (had to sneak this in here for fun)

20 Undeniable Signs that You’re a Travel Ball Parent

Beauty

CVS Pharmacy Promises to End Touchups of Its Beauty Images – Bloomberg

Bing

Bing’s New Audience Targeting Tools: What You Should Know

Blockchain

6 takeaways from the ClickZ Blockchain Marketing Forum – ClickZ
New Blockchain MarTech Landscape shows 400% growth in 6 months – ClickZ
How Publishers Can Fight Ad Blocking with Crypto Mining – eMarketer
(323) How the blockchain will radically transform the economy | Bettina Warburg – YouTube

Blog

How to Easily Turn Blog Posts Into Videos : Social Media Examiner
Creator Monetization Report 2017: How Bloggers, Video Creators, and Podcasters Make Money : Social Media Examiner
7 Tips for Telling Content Unicorns from Content Donkeys
12 Simple Steps for Writing an Awesome Blog Post [Infographic] | Social Media Today
How to Protect Your Blog Content From Copyright Infringement : Social Media Examiner

bots

Why social media companies won’t kill off bots

Branding

What to do about competitors bidding on your brand terms in paid search | Search Engine Watch
Coke’s ‘Zero Sugar’ Revamp Is All About Marketing | CMO Strategy – AdAge
Top Global Brands of 2017 | Kerin & Hartley Marketing

Certifications

About the Partners certification and exam changes – Google Partners Help
Marketing and Sales Training, Courses, and Certifications

Chatbots

Why 2018 will be the year for Chatbots? | Traffic Sourcers

Co-Op Advertising

Defining Co-Op Advertising – CPC Strategy

Communities

Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers – DMN

Consumer Behavior

Marketing Violence – Mindful Marketing

Content Marketing

Content Marketing + Google Answer Boxes: How to Rank
What Google’s Native Ads Say About the Future of Content Marketing
How to Develop a Content Marketing Strategy (Step by Step)
8 Tips for Using SEO to Improve Content Marketing
How to Easily Turn Blog Posts Into Videos : Social Media Examiner
Content Marketing Tools Are Becoming More Diversified – eMarketer
7 Tips for Telling Content Unicorns from Content Donkeys
How to Set Up an Editorial Board for Content Marketing

Conversions

How to Use Google Tag Manager Injector | Online Metrics
How to Use Facebook Video Ads to Move People Through Your Sales Funnel : Social Media Examiner
8 Ways to Make the Most of Your AdWords Keywords | WordStream
6 AdWords metrics you should optimize for better ROI | Search Engine Watch

Copyright

How to Protect Your Blog Content From Copyright Infringement : Social Media Examiner

Creativity

25 new creative advertisments – StumbleUpon
YouTube’s brilliant ad was a big story in Game 1 of the World Series – Business Insider
21 Ways to Unlock Your Creative Genius [Infographic] – StumbleUpon
Refresh your Creative Process: Best Practices to Get Teams Moving Fas…

Cross-Channel

Google + Facebook: A Playbook for Cross-Channel Success

Demand-Side Platform

What is the difference between the Google Display Network and programmatic display? – Quora

Digital Marketing

40+ Digital Marketing Degrees & Certificate Programs (US)
Get these 3 in-demand skill sets and switch careers
Digital Marketing Trends that Will Rule 2018 | ▷ CodeDesign
Direct Mail’s Digital Overhaul | DMN

Direct Mail

How to Execute a Direct Mail Campaign -Target Marketing
Millennials Actually Value Direct Mail | Media Horizons
Direct Mail’s Digital Overhaul
11-page .pdf of current direct mail marketing information.
Direct Mail’s Digital Overhaul | DMN
eBook
Direct Mail or Email? Stamp or Swoosh? – DMN

Display Advertising

Ads.txt – Authorized Digital Sellers – IAB Tech Lab
Search advertising vs. display advertising: Which delivers the best returns? | Search Engine Watch
Reach Past Visitors with Display Remarketing: Google Best Practices – AdWords Help
Set your display campaigns up for success – AdWords Help
GREAT Guide.
Google lets you tell it when an ad is too creepy
Top 10 Trends in Digital Advertising
Facebook and Google are destroying bad online ads, which is great until they own the world

Donor Marketing

Monthly or Bust: Creating a Sustainer Culture
Monthly sustainers give the most money over time.
You Win Some, You Lose More. Don’t’ Let Your Donors Walk Away: Make Retention Your New Acquisition – DMAW DMAW
Donor retention.

Drop Shipping

Fulfillment and drop shipping. Custom t-shirts, hats and other products | Printful

Economics

Why Macroeconomics Matters to Marketers – Christopher S. Penn Marketing Blog

Email

5 Tips to Increase Your Email Marketing Response Rate | Main Street ROI
Get AMPed: Why Marketers Should Embrace AMP in Email
Email Benchmark Report: A Marketer’s Guide to 2018 | Yes Lifecycle Marketing
Direct Mail or Email? Stamp or Swoosh? – DMN
Email Benchmarking Report 2017 – Digital Doughnut
Get AMPed: Why Marketers Should Embrace AMP in Email

Ethnicity

Different Ads, Different Ethnicities, Same Car – The New York Times

Excel

40 Excel Tricks for PPC Pros | Hanapin Marketing
Excel Tools to Unlock Hidden PPC Data

Facebook

How to Grow Your Facebook Following: A 6-Step Plan : Social Media Examiner
Why I’m Scared Sh*tless of Facebook (& What to Do about It). {Part 1} | elephant journal
Facebook and Google are destroying bad online ads, which is great until they own the world
How to Manage Facebook Groups: 8 Management Tools : Social Media Examiner
How to Get Started With Facebook Analytics : Social Media Examiner
How to Create a Facebook Public Figure Page and Why You Should : Social Media Examiner

Facebook Ads

How to Set Up Facebook Messenger Ads : Social Media Examiner
The Complete Guide to Creating Great-Looking Facebook Ads | WordStream
Google + Facebook: A Playbook for Cross-Channel Success
How to Get Started With Facebook Analytics : Social Media Examiner
Killer demand gen strategy, Part 3: Facebook advertising | Search Engine Watch

Fear Appeals

How To Sell Using Fear

Forecasting

Why Macroeconomics Matters to Marketers – Christopher S. Penn Marketing Blog

Funnels

How to Use Facebook Video Ads to Move People Through Your Sales Funnel : Social Media Examiner

GDPR

You Ask, I Answer: GDPR 101 for Marketers – Christopher S. Penn Marketing Blog

Gender

Tired gender tropes like men being bad at housework will be banned in ads

Generation Z

5 Ways to Use Experiential Marketing to Attract Generation Z
How marketers can position their company to grow with Generation Z | Search Engine Watch
Spoiler Alert: Millennials Prefer Digital for All Communications – eMarketer
9 Gen Z Habits for Marketers to Keep an Eye On – Adweek

Global

International SEO: 5 ways to scale performance | Search Engine Watch
Generate map countries you have visited – Travel tips from all over the world
Map generator

Google

Google lets you tell it when an ad is too creepy
Google videos vs. YouTube: Which is the best video search engine? | Search Engine Watch
A Video Tour of the New Google Search Console Beta – Christopher S. Penn Marketing Blog
Facebook and Google are destroying bad online ads, which is great until they own the world
Google + Facebook: A Playbook for Cross-Channel Success
10 Ingenious Bookmarklets To Make You a Google Power User
Bookmarkets, Bookmarks Tool
Why everyone wants to work at Google (and you should too)
Google for Education: Content without boundaries
52% PPC Increase for Google Means Mobile Rules

Google Ad Extensions

All About Search Ad Extensions and How to Choose the Right Ones

Google Analytics

Viraltag – The # 1 Social Media Marketing Tool for Sharing Visuals
Viraltag directly integrates with your Google Analytics account to show you how much traffic each social profile directs to your website
The Ultimate Guide to Google Analytics | Main Street ROI
Step Up your Data Studio Game with Enhanced Ecommerce for Google Analytics [With Free Data Studio Template] | ▷ CodeDesign
Analytics Blog: Ask a question, get an answer in Google Analytics
Analytics Blog: Google Analytics 360 + Salesforce: A Powerful Combination
The Ultimate Guide to Google Analytics | Main Street ROI
How to Use Google Analytics to Track All of Your Marketing | Main Street ROI
Google Analytics: Misunderstandings that hold marketers back | Search Engine Watch
Good source of lecture material as it explains common misunderstandings in Google Analytics.
How the latest Google Analytics updates will benefit marketers | Search Engine Watch

Google Data Studio

Analytics Blog: Get the most out of Data Studio Community Connectors
Data Studio Gallery
Free Google Data Studio Template for Content Marketers — MarketLytics
Google Data Studio Beginner’s Guide and Tutorial | Seer Interactive
Step Up your Data Studio Game with Enhanced Ecommerce for Google Analytics [With Free Data Studio Template] | ▷ CodeDesign

Google Featured Snippet

Content Marketing + Google Answer Boxes: How to Rank
How to optimize for Google’s featured snippets | Search Engine Watch

Google Video

Google videos vs. YouTube: Which is the best video search engine? | Search Engine Watch

Google Ad Grants

AdWords account creation guide for Google Ad Grants – Ad Grants Help
Google’s premium-level Ad Grants program no longer accepting applications
Major Changes to Google Ad Grants: What Your Nonprofit Needs to Know | WordStream
Major Changes to Google Ad Grants: What Your Nonprofit Needs to Know | WordStream
Google’s premium-level Ad Grants program no longer accepting applications

Heat Maps

Eye-Tracking Heatmaps – Business Insider

Humor

B2B Marketing: 20 Jokes Only a B2B Marketer Will Get
20 Undeniable Signs that You’re a Travel Ball Parent

ICO

ICO marketing in 2018: from SEO to PPC | Search Engine Watch

Influencers

10 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own
How to Work With YouTube Influencers : Social Media Examiner
#FridayFeeling: Why Influencer Marketing Fails, According to Aristotle – Christopher S. Penn Marketing Blog
You Ask, I Answer: Influencer Marketing Tips for Companies – Christopher S. Penn Marketing Blog
How to Become an Influencer in Your Industry

Infographic

Marketing Technology Landscape Supergraphic (2016) – Chief Marketing Technologist

Instagram

Starting a Side-Hustle: How to Earn Your First $1,000 on Instagram as an Influencer | Inc.com
Support | Instazood
Getting followers
Instagram Story Ads Best Practices & Ad Examples | Sprout Social
FollowLiker – Best Twitter Marketing Software – Instagram Bot – Pinterest Bot – Tumblr Bot – Follow Liker
Tool to automate followers.
You Ask, I Answer: Top Instagram Marketing Tips – Christopher S. Penn Marketing Blog

Keywords

Delayed Growth of Close Variants Following Google Changes Now Becoming Clear | Blog | Merkle
SEO: Using Keyword Research to Better Your Business
To learn more about deep keyword research, read these installments from this “SEO 101” series (available at the bottom of the article). “Part 3: Keyword Research Planning“ “Part 4: Keyword Research Tool Tips” “Part 5: Google Keyword Planner” “Part 6: Going Deep on Keyword Research”
What is keyword clustering, and who cares? (Hint: you should!) | Search Engine Watch
8 Ways to Make the Most of Your AdWords Keywords | WordStream
The must-have tools for paid search success | Search Engine Watch

KPIs

Key Performance Indicators – Christopher S. Penn Marketing Blog

Labeling

Labels that Lie: 5 Food Labels Meant to Fool Us. | elephant journal

LinkedIn

How one ‘I lost my job’ LinkedIn status led to 20 interviews in 15 days

Linking Strategies

Open Site Explorer: Link Research & Backlink Checker | Moz
Moz (Open Site Explorer): Online Link checkers like Moz help you determine new links to the website that came from social media shares.
Why linkless mentions are the future of link-building | Search Engine Watch

Literature Review

Guidelines for writing a literature review
How to do a literature review

Magazines

Quick Facts About Print Ad Sizes

Marketing Research

Home – Marketing – Subject Guides at James Madison University
JMU Marketing Subject Guides for Marketing Research

Marketing Technology

Marketing Technology Landscape Supergraphic (2016) – Chief Marketing Technologist

Media Planning

How To Estimate Advertising Reach While Media Planning | Bionic Advertising Systems
Media Planning Software for Smart Media Planners | Bionic Advertising Systems

Millennials

What Defines Millennials – and How Marketers Can Reach Them – Knowledge@Wharton
Millennials Actually Value Direct Mail | Media Horizons
Spoiler Alert: Millennials Prefer Digital for All Communications – eMarketer

Mindful Marketing

Marketing Violence – Mindful Marketing

Mobile Marketing

52% PPC Increase for Google Means Mobile Rules
Get AMPed: Why Marketers Should Embrace AMP in Email
The-Digital-Marketers-Guide-to-Call-Attribution.pdf
14 Mobile Marketing Tips That Drive Leads and Sales

New Product Development

Coke’s ‘Zero Sugar’ Revamp Is All About Marketing | CMO Strategy – AdAge

Newspapers

Quick Facts About Print Ad Sizes

Non-profits

Google’s premium-level Ad Grants program no longer accepting applications
Marketing of Nonprofits | Kerin & Hartley Marketing
Major Changes to Google Ad Grants: What Your Nonprofit Needs to Know | WordStream

Omnichannel

Why is Omnichannel Still a Question? – DMN
Eight ways that brick-and-mortar retailers are succeeding with omnichannel | ClickZ

Online Advertising

How to Work With YouTube Influencers : Social Media Examiner
Facebook and Google are destroying bad online ads, which is great until they own the world
Top 10 Trends in Digital Advertising
UTM Parameters: 30 Frequently Asked Questions Now Answered (2017)

Packaging

Coke’s ‘Zero Sugar’ Revamp Is All About Marketing | CMO Strategy – AdAge
10 Most Creative Packaging Design – Part III – StumbleUpon
Branding Trends: The Evolution of Packaging Design | 2018-01-26 | Brand Packaging
How to Create Memorable Packaging | 2017-06-28 | Brand Packaging

Personal Branding

How to Create a Facebook Public Figure Page and Why You Should : Social Media Examiner
James Madison University – Our favorite personal branding tools

Persuasion

What are the best advertisements that manipulate people’s psychology effectively? – Quora

Pinterest

Pin A Video! | Blog
FollowLiker – Best Twitter Marketing Software – Instagram Bot – Pinterest Bot – Tumblr Bot – Follow Liker
Tool to automate followers.
A visual guide to Pinterest advertising | Search Engine Watch

PPC

Search advertising vs. display advertising: Which delivers the best returns? | Search Engine Watch
How to Make Sure PPC Gets All the Credit | Hanapin Marketing
Webinar
Maximizing AdWords ROI
PPC 102: Seven tips to improve your paid search campaigns | Search Engine Watch
Excel Tools to Unlock Hidden PPC Data
40 Excel Tricks for PPC Pros | Hanapin Marketing
SEO vs. PPC: Which Should You Focus on First? | SEO Focus
ICO marketing in 2018: from SEO to PPC | Search Engine Watch
5 Instances Where SEM Works Better Than SEO – Target Marketing
Best of 2017: Our top 5 articles in PPC | Search Engine Watch
The must-have tools for paid search success | Search Engine Watch
Hanapin’s Master List of 2017 PPC Updates
What to do about competitors bidding on your brand terms in paid search | Search Engine Watch
Attributing Your Brand’s PPC Success Accurately Across Platforms
52% PPC Increase for Google Means Mobile Rules
SEO or PPC – Which Provides Better Value?

Presentations

The Science of Vocal Power | Science of People
How to Set Your Public Speaking Fee – Christopher S. Penn Marketing Blog

Print Ads

25 new creative advertisments – StumbleUpon
Quick Facts About Print Ad Sizes

Programmatic Advertising

What is the difference between the Google Display Network and programmatic display? – Quora
Ads.txt – Authorized Digital Sellers – IAB Tech Lab

Psychology

What are the best advertisements that manipulate people’s psychology effectively? – Quora

Quality Score

29 AdWords Quality Score Factors – Facts, Myths, and Quick Fixes [2.0]

Real Time Buying

What is the difference between the Google Display Network and programmatic display? – Quora

Remarketing

Power your search and Shopping campaigns with audience signals – AdWords Help
Reach Past Visitors with Display Remarketing: Google Best Practices – AdWords Help

Retail

Lessons from ‘Retail Apocalypse’: Invest in Technology, People | Practical Ecommerce
Amazon isn’t technically dominant, but it pervades our lives – The Denver Post
Eight ways that brick-and-mortar retailers are succeeding with omnichannel | ClickZ
The stores of the future will be full of wine, yoga, and not much else
How McDonald’s Is Getting Its Mojo Back | eMarketer Retail

Retargeting

Retargeting: The Lowest Hanging Fruit in Digital Advertising

Retention

You Win Some, You Lose More. Don’t’ Let Your Donors Walk Away: Make Retention Your New Acquisition – DMAW DMAW
Donor retention.

Rewards and Loyalty Programs

Rewards Programs Are Undergoing Revamps | eMarketer Retail

ROI

How to measure the ROI of social media campaigns | ClickZ
Maximizing AdWords ROI
Direct Mail’s Digital Overhaul | DMN
eBook
6 AdWords metrics you should optimize for better ROI | Search Engine Watch
Nine free tools for measuring social ROI | ClickZ

Salesforce

Analytics Blog: Google Analytics 360 + Salesforce: A Powerful Combination

Search Console

A Video Tour of the New Google Search Console Beta – Christopher S. Penn Marketing Blog

Search Engines

6 innovative new search engines to keep an eye on | Search Engine Watch
Other search engines.
What does Google’s “Speed Update” mean for mobile? | Search Engine Watch

SEM

Top 10 Trends in Digital Advertising
29 AdWords Quality Score Factors – Facts, Myths, and Quick Fixes [2.0]
5 Instances Where SEM Works Better Than SEO – Target Marketing
eMarketer_Roundup_Search_Marketing_2017.pdf
Search Engine Marketing Overview for 2017 by eMarketer.

Sentiment Analysis

10 Sentiment Analysis Tools to Track Social Marketing Success | iProspect
Positive vs. Negative Ads: Which Works Better? | WordStream
10X Your A/B Testing with AdWords Ad Variations | WordStream
Sentiment Analysis Beginners Guide – Social Media Metrics

SEO

International SEO: 5 ways to scale performance | Search Engine Watch
How Social Media Can Boost SEO
The 15 best Google Chrome extensions for SEO | Search Engine Watch
Content Marketing + Google Answer Boxes: How to Rank
A Video Tour of the New Google Search Console Beta – Christopher S. Penn Marketing Blog
SEO vs. PPC: Which Should You Focus on First? | SEO Focus
Baidu SEO: How to optimize for China’s biggest search engine | Search Engine Watch
ICO marketing in 2018: from SEO to PPC | Search Engine Watch
The 16 Minute SEO Audit | Main Street ROI
5 Safe & Effective Ways to Get Links to Your Website | Main Street ROI
What are the best free SEO resources online? | Search Engine Watch
SEO: Using Keyword Research to Better Your Business
How to optimize for Google’s featured snippets | Search Engine Watch
8 Tips for Using SEO to Improve Content Marketing
What does Google’s “Speed Update” mean for mobile? | Search Engine Watch
5 Instances Where SEM Works Better Than SEO – Target Marketing
Ten steps to successful SEO for startups | Search Engine Watch
An SEO’s survival guide to Single Page Applications (SPAs) | Search Engine Watch
7 Tips for Telling Content Unicorns from Content Donkeys
The Best SEO Tools – Voted for by You! – Web Marketing School
SEO or PPC – Which Provides Better Value?
Why linkless mentions are the future of link-building | Search Engine Watch

Services Marketing

Why 2018 will be the year for Chatbots? | Traffic Sourcers

Sex Appeals

Chinese restaurant offers bra size discounts – BBC News
WWTT? Vice Cream Gets Sexy With Dessert – Target Marketing

Social Influence

You Ask, I Answer: Influencer Marketing Tips for Companies – Christopher S. Penn Marketing Blog
How to Become an Influencer in Your Industry

Social Media Marketing

How Social Media Can Boost SEO
4 Tools to Research Competitors on Social Media : Social Media Examiner
Viraltag – The # 1 Social Media Marketing Tool for Sharing Visuals
Viraltag directly integrates with your Google Analytics account to show you how much traffic each social profile directs to your website
Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers – DMN
Nine free tools for measuring social ROI | ClickZ
Why social media companies won’t kill off bots
The social media updates to keep from 2017 – ClickZ
10 Sentiment Analysis Tools to Track Social Marketing Success | iProspect
How to measure the ROI of social media campaigns | ClickZ
Home – Social Bluebook
(59) New Kotler book “Social Media Marketing”, 2nd ed. 2017, excerpt 2 | LinkedIn
Open Site Explorer: Link Research & Backlink Checker | Moz
Moz (Open Site Explorer): Online Link checkers like Moz help you determine new links to the website that came from social media shares.
How to Create a Facebook Public Figure Page and Why You Should : Social Media Examiner
FollowLiker – Best Twitter Marketing Software – Instagram Bot – Pinterest Bot – Tumblr Bot – Follow Liker
Tool to automate followers.

Social Networking

11 New Social Networks for 2017

Social Proof

How to Create a Facebook Public Figure Page and Why You Should : Social Media Examiner
9 Customer Testimonial Examples That You Can Use on Your Website

SWOT

Why Macroeconomics Matters to Marketers – Christopher S. Penn Marketing Blog

Tag Manager

How to Use Google Tag Manager Injector | Online Metrics
How to set up event tracking in Google Analytics | Search Engine Watch

Targeting

Different Ads, Different Ethnicities, Same Car – The New York Times
How to Grow Your Facebook Following: A 6-Step Plan : Social Media Examiner

Testimonials

9 Customer Testimonial Examples That You Can Use on Your Website

Trends

Top 10 Trends in Digital Advertising
Digital Marketing Trends that Will Rule 2018 | ▷ CodeDesign

Tumblr

FollowLiker – Best Twitter Marketing Software – Instagram Bot – Pinterest Bot – Tumblr Bot – Follow Liker
Tool to automate followers.

Twitter

FollowLiker – Best Twitter Marketing Software – Instagram Bot – Pinterest Bot – Tumblr Bot – Follow Liker
Tool to automate followers.

UTM

The Dummies’ Guide To UTM Tracking For Google Analytics
UTM Parameters: 30 Frequently Asked Questions Now Answered (2017)

Video Marketing

Pin A Video! | Blog
Google videos vs. YouTube: Which is the best video search engine? | Search Engine Watch
Thank You from McGraw-Hill Textbook
Interesting Ads
Creator Monetization Report 2017: How Bloggers, Video Creators, and Podcasters Make Money : Social Media Examiner
How to Easily Turn Blog Posts Into Videos : Social Media Examiner
How to Use Facebook Video Ads to Move People Through Your Sales Funnel : Social Media Examiner

Visual Marketing

A visual guide to Pinterest advertising | Search Engine Watch

Wal-Mart

Amazon isn’t technically dominant, but it pervades our lives – The Denver Post

Web Design

Great Examples Of Wireframes
Alternative Design Facts v. Real Facts in Digital Marketing – DMN
A SEO’s survival guide to Single Page Applications (SPAs) | Search Engine Watch

Wireframe

Great Examples Of Wireframes

Women

The New Midlife Crisis for Women

YouTube

Pin A Video! | Blog
YouTube Stats, Facts, and Figures for 2017 | Infographic |
Google videos vs. YouTube: Which is the best video search engine? | Search Engine Watch
How to Work With YouTube Influencers : Social Media Examiner

 

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