The Martin Agency 2012 Student Workshop

Allison Mays, from the Martin Agency, recently sent me some information about their upcoming student workshop.  I am pasting it below in order to help her get the word out about this amazing experience.  I have heard nothing but great things about their workshop so I encourage you to apply if interested.  Note that the deadline is about a month from today.

Workshop Objectives

The Martin Agency Student Workshop is designed for college students interested in pursuing a career in advertising or a related field.  It is our hope that through the experience, the students will gain a better understanding of the industry and the unique environment characteristic to advertising agencies. Participants benefit from gaining insight into an often-misunderstood field, and the agency benefits as it helps encourage talented, bright and ambitious young people to pursue an advertising career.

Program Description

The Student Workshop is a 10-day program held at The Martin Agency in Richmond, Va. Our next workshop is scheduled for January 9-18, 2013. The application is due October 15th.    

The program consists of interactive seminars and lectures about advertising and the agency business.  The seminar topics include, but are not limited to media, account management, strategic planning and landing a job in the industry. Additionally, the students will work on a case study project for the duration of the Workshop. The project, based on an actual client situation, is to concept, create and present an integrated marketing and communications program, including ads.

Students should email me for more information and the application — Allison Mays at or check out our Facebook page – martin agency student workshop.

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