2009 Agency of the Year* Offers Its Biannual Student Workshop


Twice a year The Martin Agency conducts a popular Student Workshop program for college students interested in pursuing a career in advertising.   Ms. Allison Mays [allison.mays@martinagency.com] shared a description of the objectives, timing and format below.

Workshop Objectives

The Martin Agency Student Workshop is designed for college students interested in pursuing a career in advertising or a related field.  It is our hope that through the experience, the students will gain a better understanding of the industry and the unique environment characteristic to advertising agencies. Participants benefit from gaining insight into an often-misunderstood field, and the agency benefits as it helps encourage talented, bright and ambitious young people to pursue an advertising career.

Program Description

The Student Workshop is a 10-day program held at The Martin Agency in Richmond, Va.  It is limited to 15 students and is held every June and January.  The next workshop is scheduled for January 5-14, 2011.  The application is due October 29th.

The program consists of interactive seminars and lectures about advertising and the agency business.  The seminar topics include, but are not limited to media, account management, strategic planning and landing a job in the industry. Additionally, the students will work on a case study project for the duration of the Workshop. The project, based on an actual client situation, is to concept, create and present an integrated marketing and communications program, including ads.

Students should email Ms. Allison Mays [allison.mays@martinagency.com] for more information and the application or check out the Martin Agency Student Workshop Facebook page.  Follow the Martin Agency on Twitter at http://twitter.com/MartinTweets.

*Picked by Ad Week magazine.
Source:  http://www.adweek.com/aw/content_display/news/agency/e3i255b591c91282724f999719c9e245cbd

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