Sales and Networking Through LinkedIn: Perspectives from a JMU Marketing Alum

Matthew Dixon, a former JMU marketing student of mine and currently a Sales Associate for the  New York Yankees, reached out to me to share some outcomes associated with being a JMU marketing major.  With his permission, I am sharing his e-mail message below in order to reach some of our current marketing students.

Dr. Clarke,

I’m not sure if you remember me, but my name is Matt Dixon and I was in several of your marketing classes in 2010-2011. I wanted to reach out to you because you told us how important it was to utilize LinkedIn in one of your classes and made us add groups and add connections. Well I want you to know everything you taught us really paid off! I currently work as a sales executive with the New York Yankees and have over 500 connections on LinkedIn. A majority of my sales have come through using LinkedIn and networking and through referrals on LinkedIn. I wanted to share this with you so you could use this as a testimonial with your students. Not only this, but my boss the Director of Ticket Operations with the Yankees said first thing he does when he is interviewing is look at a candidate’s LinkedIn profile. If they don’t have one or it is not active he doesn’t even consider them. I thought this would be very beneficial and I wanted to share this because I appreciate you being one of the very few teachers that uses real life examples that you will see throughout your career!

Hope all is well,

Matt Dixon

Matthew Dixon can be reached for comment at

2 Comments on "Sales and Networking Through LinkedIn: Perspectives from a JMU Marketing Alum"

  1. I never thought all of the assignments Dr. Clarke used to have us do would be as beneficial as they have been. I graduated 2 years ago and thanks to Dr. Clarke’s help with developing our social media (Twitter and LinkedIn) I have been able to grow my career in sales with the New York Yankees. I use all the tools she taught us on a daily basis. It’s amazing how it can take several weeks to get in touch with a CEO over the phone, however you can send them a request on LinkedIn and talk to them in minutes. LinkedIn does a great job with building credibility, gaining referrals, and getting introduced to top executives through connections you already have. I have closed numerous large accounts not based off the very expensive databases we have, but simply off LinkedIn (which is free). I highly suggest taking as much advice about LinkedIn from Dr. Clarke as you can, because as soon as you graduate LinkedIn becomes your best friend!

    If you have any questions or need help feel free to reach out to me on LinkedIn or email ( Have a great end to the semester!!

    Matthew Dixon
    Sales Executive
    New York Yankees


  2. This is awesome, thanks for sharing! I agree that you are one of VERY few professors that does teach a class in such a way that is so applicable to the world outside of college.


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