Matthew Dixon, a former JMU marketing student of mine and currently a Sales Associate for the New York Yankees, reached out to me to share some outcomes associated with being a JMU marketing major. With his permission, I am sharing his e-mail message below in order to reach some of our current marketing students.
I’m not sure if you remember me, but my name is Matt Dixon and I was in several of your marketing classes in 2010-2011. I wanted to reach out to you because you told us how important it was to utilize LinkedIn in one of your classes and made us add groups and add connections. Well I want you to know everything you taught us really paid off! I currently work as a sales executive with the New York Yankees and have over 500 connections on LinkedIn. A majority of my sales have come through using LinkedIn and networking and through referrals on LinkedIn. I wanted to share this with you so you could use this as a testimonial with your students. Not only this, but my boss the Director of Ticket Operations with the Yankees said first thing he does when he is interviewing is look at a candidate’s LinkedIn profile. If they don’t have one or it is not active he doesn’t even consider them. I thought this would be very beneficial and I wanted to share this because I appreciate you being one of the very few teachers that uses real life examples that you will see throughout your career!
Hope all is well,