MKTG 380
Principles of Marketing
James Madison University, Department of Marketing
Summer 2016 Online Course, Four Week Undergraduate Session
May 16, 2016 – June 10, 2016


The purpose of this page is to provide a short overview of the summer online version of MKTG 380 taught by Dr. Clarke.  Please read this page carefully and contact me if you have any questions.

Course Overview:

This is primarily an Asynchronous course with online video lectures, video cases, and other learning activities.  It is a relatively self-paced online course with nine major benchmarks (three online exams and six online assignments) to complete by designated deadlines during the four-week summer session. You do not need to be present at JMU in order to complete course requirements.

Course Materials:


Detailed course materials should be available online at no later than May 1, 2016. Please make a note on your calendars to check Canvas after that date.

Required Textbook:

Marketing The Core, (2013), Fifth Edition, by Kerin Hartley, and Rudelius, New York:  McGraw Hill-Irwin.   ISBN# 978-0-07-802892-2.  You will need the FIFTH edition of this book by the first day of class in order to complete the required homework assignments and study for your tests.  You only need this textbook.  You do NOT need the associated Connect product.

Registration and Requests for Overrides:

If you have questions about registration, please contact the JMU Registrar.  There is an enrollment cap for the summer online version of MKTG 380.  Enrollment is available on a first come, first served basis if someone drops the course. If you wish to request an override, please contact the JMU Academic Services Center and provide as much information as possible regarding your situation. 

Other Information:

Once you are officially enrolled, please go to Canvas to obtain official course materials (e.g., syllabus, schedule, assignments, video, etc.) for the summer online version of MKTG 380.  The Canvas course should be accessible any time after May 1, 2016.  I will notify enrolled students via e-mail if course materials will be available in Canvas prior to this date.

To get a head start on the class, purchase your text and begin reading it.  The course will cover all chapters in the required textbook EXCEPT 5, 6, and 16.  You are welcome to read the material from chapters 5, 6, and 16 but the content from those chapters will not appear on your exams.

Although you may complete assignments prior to the start of the course on May 16, 2016, I will not provide a formal evaluation of your assignments until the course officially begins.

Online courses are not for everyone.  My course may or may not suit your learning style. As such, prior to enrolling the course take the Online Learning Readiness Assessment before stepping into this online learning environment.  

If you have any further questions, please feel free to contact me.