MKTG 380
Principles of Marketing
James Madison University, Department of Marketing
Summer 2015 Online Course, Four Week Undergraduate Session
May 18, 2015 – June 16, 2015


The purpose of this page is to provide a short overview of my summer online version of MKTG 380.  Please read this page carefully and contact me at if you have any questions.

Course Overview:

This is primarily an Asynchronous course with online video lectures, video cases, and other learning activities.  It is a relatively self-paced online course with 9 benchmarks (three online exams and six online assignments) to complete by designated deadlines during the four-week summer session. You do not need to be present at JMU in order to complete course requirements.

Course Materials:


Detailed course materials should be available online at no later than May 1, 2015. Please make a note on your calendars to check Canvas after that date.

Marketing The Core 5th Edition


Required Textbook:
Marketing The Core, (2013), Fifth Edition, by Kerin Hartley, and Rudelius, New York:  McGraw Hill-Irwin.   ISBN# 978-0-07-802892-2.  You will need this book by the first day of class in order to complete the required homework assignments and study for your tests.  You only need this textbook.  You do NOT need the associated Connect product.

Registration and Requests for Overrides:

If you have questions about registration, please contact the JMU Registrar.  There is an enrollment cap for the summer online version of MKTG 380.  If you wish to request an override, please contact me at and send me your name, your JMU eID, and as much information as possible regarding your situation. I would be happy to put you on my unofficial list of students who are interested in obtaining a seat if someone drops.  I will try to notify all interested students if I happen to see an open seat.  Because I do not check e-campus regularly, please keep a close eye on e-campus to determine if seats become available.  Enrollment is available on a first come, first served basis if someone drops the course.

Other Information:

Once you are officially enrolled, please go to Canvas to obtain official course materials (e.g., syllabus, schedule, assignments, video, etc.) for the summer online version of MKTG 380.  The Canvas course should be accessible any time after May 1, 2015.  I will notify enrolled students via e-mail if course materials will be available in Canvas prior to this date.

To get a head start on the class, purchase your text and begin reading it.  The course will cover all chapters in the required textbook EXCEPT 5, 6, and 16.  You are welcome to read the material from chapters 5, 6, and 16 but the content from those chapters will not appear on your exams.

Although you may complete assignments prior to the start of the course on May 18, 2015, I will not provide a formal evaluation of your assignments until the course officially begins.

Online courses are not for everyone.  My course may or may not suit your learning style. As such, prior to enrolling the course take the Online Learning Readiness Assessment before stepping into this online learning environment.  Also, you should carefully view the slides and notes pages within the Course Overview presentation (see the Schedule page in Canvas after the course becomes available any time after May 1, 2015) to understand how the course will be executed in an online environment. Please read the Notes Pages beneath each slide.  To view the slides and the notes page, save the presentation to your computer by right clicking on the link above and selecting save or save as.  After you have saved and opened the file, go the the View menu and select Notes Pages.  You will see an image of my slide and my accompanying notes on the bottom of your screen. 

If you have any further questions, please feel free to contact me at

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