My students often ask how I have time to be so active in social media channels. My trick is a fabulous tool called HootSuite. HootSuite has a very flexible layout and lets you manage multiple accounts. For example, I have personal social media accounts as well as business-based social media accounts. HootSuite allows me to look at all of these accounts collectively yfrom one main dashboard. Other great features are the capability to schedule tweets and statistics provided about click performance. Similar to URL shortening services like bit.ly, HootSuite has a similar service. Try out HootSuite today.