Project Yellow Light, Hunter Garner Scholarship, is a national film competition where students create a 25 or 55 second video warning their peers of the dangers of distracted driving. There are two levels to the contest – college and high school – each receiving cash prizes of $5000 (1st), $2000 (2nd ) and $1000 (3rd). Additionally, the first place winner for each level has their video turned into a professional PSA by the Ad Council and it is then distributed to over 1,600 TV stations throughout the country for a year run. Videos are due April 1, 2015.
Project Yellow Light’s partners include the Ad Council, NHTSA, Mazda Motorsports. Thye have great judges who will review the films – including Kweku Mandela (filmmaker including work on his famous grandfather, Nelson), Wendy Clark (global marketing exec for Coca-Cola), Jeff Goodby (co-founder Goodby Silverstein + Partners), Rick Boyko (retired global creative director, Ogilvy) and Aloe Blacc (recording artist).
It’s an opportunity for students to make a little money and hone their skills. It’s an opportunity to have their film on TV. It’s an opportunity to have their work reviewed by advertising, marketing and entertainment personalities.
Visit projectyellowlight.com to learn more.