Tweet JMU is celebrating! Ubiquitous tech giant Google recently announced 2017 results from the Google Online Marketing Challenge (GOMC). After much anticipation, I am elated to report that students from the College of Business at James Madison University upheld the tradition of excellence by winning five major awards and four finalist awards when competing against…

Read More The 2017 Google Online Marketing Challenge Experience at JMU

Tweet In my R.I.P. GOMC (2008-2017) rant from Tuesday, I lamented that we created, we built, we learned, and we shared a competitive spirit through the Google Online Marketing Challenge. And that is exactly what we will continue to do at JMU! On Tuesday, August 1, 2017 Google eliminated the GOMC. I cried and felt…

Read More Introducing the Madison Online Marketing Challenge (MOMC)

Tweet When selecting a business or non-profit organization for the Google Online Marketing Challenge (GOMC), Google recommends avoiding businesses with large advertising budgets and highly competitive industries.  Some of the industries to watch out for are web hosting/design, insurance, law firms, debt consolidation, pest control, and movers/shippers. Just how expensive are keywords in these industries? …

Read More Industries to Avoid for the Google Online Marketing Challenge

Tweet My faculty commencement address to the JMU College of Business. Class of 2017, Congratulations!    You did it! In the College of Business, we have a slogan…Prepared to Make the Difference.    It means you are ready to hit the ground running and have grown closer to becoming a professional.    You learned business fundamentals,…

Read More Prepared to Make the Difference: Three Ideas to Help You Make a Really Big Difference

Tweet My spring 2017 students in MKTG 384 demonstrated very thoughtful IMC plans that were full of creativity.  Every team truly did a wonderful job! At the end of the semester, students vote for the “Best IMC Plan” after viewing all presentations.  I am pleased to announce that four teams are receiving recognition this semester…

Read More Four Teams Earn IMC Plan Awards for Spring 2017 in MKTG 384

Tweet I am pleased to announce that the names of JMU GOMC Class of 2017 students who have passed the exams necessary to become AdWords Certified.  The certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. According to Christopher S. Penn, professional marketing certifications provide…

Read More AdWords Certifications from the JMU GOMC Class of 2017

Tweet As part of the kickoff meeting for my MKTG 477 class, our good friends from Silverback Strategies generously donated a collection of very cool prizes. The prizes serve to motivate my MKTG 477 students to study hard and perform well on my AdWords test given during the second week of the the semester.  We…

Read More Top Performers in the 2017 Silverback Strategies AdWords Test Challenge at JMU

Tweet On Martin Luther King Jr. Day the JMU College of Business (CoB) participated in its second MLK Day of Service inclusive of many CoB students, organizations, and faculty members. Students in my MKTG 477 class celebrated their MLK Jr. Day by making a difference for a local non-profit, the Explore More Discovery Museum (EMDM).  This…

Read More JMU Marketing Students Participate in 2nd Annual CoB MLK Jr. Day of Service to Help Local Non-Profit