Tweet I am proud to present the websites for my spring 2011 James Madison marketing students enrolled in MKTG 470. Last week, each student successfully purchased a WordPress hosting plan and a .com domain name using  GoDaddy.com.  During the next week, my students will begin transforming their WordPress site into a unique creation.  At first,…

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Tweet On behalf of the James Madison marketing students, I wish to thank Rami Perry from Emma Email Marketing.  Rami was instrumental in providing an opportunity for my MKTG 470 students to gain real world experience with e-mail marketing.   The students worked in teams in order to complete a short e-mail marketing newsletter assignment using…

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Tweet I wish to recognize 36 James Madison University students from my fall 2010 MKTG 470 class who recently passed the Certified eMarketer Examination (CeMA).   CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA). The program provides certifications to students who demonstrate competency in the e-marketing arena.  All students listed below are…

Read More 36 James Madison University Students Pass the Certified eMarketer Exam – Fall 2010

Tweet Sometimes you may get a 404 Page Not Found Error and will be unable to access the direct link to one of your blog posts.  This could be caused by any number of reasons.  First, ensure that your page is Published and Public.  If that doesn’t solve the problem, try the following steps: Click…

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Tweet My Strategic Internet Marketing students recently completed a course assignment using Google AdWords.  The primary learning objective was to acquire hands on experience driving traffic to their online resume page and any other web page or blog post of their choice.   Students developed skills in paid search (pay-per-click marketing) using Google AdWords.   With…

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Tweet In my MKTG 470 class at James Madison University, we have explored various aspects of search engine marketing including search engine optimization (SEO) and pay-per-click (PPC). SEO Exercise As an application of SEO, my students were tasked with learning how to optimize any one web page or blog post within their site using the…

Read More SEO Optimization Exercise Using the Phrase “JMU Marketing”

Tweet In case you missed last night’s event, here is the JMU Marketing Internship presentation. Visit the JMU Marketing Career and Internship page and contact the internship faculty advisor, if you have questions: Dr. D. Eric Boyd Associate Professor of Marketing Office: 641 Zane Showker Hall Email: boydde@jmu.edu Phone: 540-568-2721 Marketing 494 presentation View more…

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Tweet I found an  interesting WordPress plug-in that I wanted to share.  Many MKTG 470 students from my fall 2010 sections  have been asking how to exclude WordPress pages from their main navigational bar.  By default, WordPress adds each new page to the main navigational bar.  Other than publishing pages privately, there hasn’t been an…

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