Tweet Normally, I assign marketing-oriented topics for blogging assignments.   While I have always encouraged my students to write additional blog posts on their own, very few do so.  I presume this is because students have plenty of other activities between school, work, clubs, and friends. Based on a suggestion from three of my Fall 2010…

Read More The “Blog About Anything” Assignment

Tweet Click here to get $1 per month of hosting plus a free domain from GoDaddy! On occasion, Google and their partners will give out AdWords promo codes as part of specific offers.  Free Google AdWords promotional codes are typically limited to one per customer, and are often for new advertisers only. This post is…

Read More How to Get a $100 Google AdWords Credit From GoDaddy

Tweet My students often ask how I have time to be so active in social media channels.  My trick is a fabulous tool called HootSuite. HootSuite has a very flexible layout and lets you manage multiple accounts. For example, I have personal social media accounts as well as business-based social media accounts. HootSuite allows me…

Read More My favorite tool for social media time management: HootSuite

Tweet I have b een grading a few blog post assignments from my spring 2011 MKTG 470 class and I’m finding a common problem that my students aren’t clearly detecting.  Namely, I am experiencing an inability to view some of their individual blog posts and web pages due to the “404 or Not Found error”.  …

Read More Uh oh! Detecting a 404 or Not Found Error on Individual Blog Posts and Pages in WordPress

Tweet Jessica Jacklin, one of my rockstar JMU Marketing alums and current Associate at BBDO, is looking for some rockstar JMU students who want to break into the world of advertising.  BBDO just won the Arby’s account so they are hiring for an AAE or an AE in NYC. BBDO is the largest agency in…

Read More One of my Former JMU Rockstars Seeks a New Rockstar for BBDO

Tweet Diana Doody, a 2009 JMU Marketing Alum, announced a Program Coordinator Position at RADIUS.  It is aimed at students who have recently graduated or graduating this May.  Although the preferred qualifications lists 2-3 years marketing experience in the hospitality industry, they are also considering recent graduates who are real go-getters. If you would like…

Read More RADIUS Program Coordinator Position

Tweet To help my spring 2011 MKTG 470 students improve the quality of their blogs and prepare for the end-of-semester peer review, each student is assigned a “JMU blog partner”. Blog partners are encouraged to develop a strategy for critiquing each others blog posts and providing feedback throughout the semester.  Blog partners may want to…

Read More James Madison Marketing Blog Post Partners – Spring 2011