Tweet In my MKTG 470 class at James Madison University, we have explored various aspects of search engine marketing including search engine optimization (SEO) and pay-per-click (PPC). SEO Exercise As an application of SEO, my students were tasked with learning how to optimize any one web page or blog post within their site using the…

Read More SEO Optimization Exercise Using the Phrase “JMU Marketing”

Tweet In case you missed last night’s event, here is the JMU Marketing Internship presentation. Visit the JMU Marketing Career and Internship page and contact the internship faculty advisor, if you have questions: Dr. D. Eric Boyd Associate Professor of Marketing Office: 641 Zane Showker Hall Email: boydde@jmu.edu Phone: 540-568-2721 Marketing 494 presentation View more…

Read More JMU Marketing Internship Presentation

Tweet I found an  interesting WordPress plug-in that I wanted to share.  Many MKTG 470 students from my fall 2010 sections  have been asking how to exclude WordPress pages from their main navigational bar.  By default, WordPress adds each new page to the main navigational bar.  Other than publishing pages privately, there hasn’t been an…

Read More How to Exclude Pages from Main Navigation in WordPress

Tweet Thanks to Katie Downtain, a JMU Marketing Alum, for sharing this internship opportunity.  Katie graduated from the JMU Department of Marketing in 2009 and currently works as an Account Coordinator at Belmont, Inc.   Learn more about Katie’s JMU Experience by watching her on Duke Dog’s TV Channel. Marketing Intern Belmont, Inc. is a…

Read More Marketing Intern Opportunity with Belmont, Inc.

Tweet . Twice a year The Martin Agency conducts a popular Student Workshop program for college students interested in pursuing a career in advertising.   Ms. Allison Mays [allison.mays@martinagency.com] shared a description of the objectives, timing and format below. Workshop Objectives The Martin Agency Student Workshop is designed for college students interested in pursuing a…

Read More 2009 Agency of the Year* Offers Its Biannual Student Workshop

Tweet Jesse Wright (@wjessewright), a JMU Marketing/SMAD ’08 grad, recently informed me that McKinney Advertising is looking for “Project Coordinator.”   This is an entry-level position that involves working on national advertising campaigns with companies such as Nationwide Insurance, Travelocity, EAS Nutrition, Qwest Communications, Gold’s Gym, Nike, and more.  I hear that McKinney is an awesome place to…

Read More McKinney Advertising is seeking a Project Coordinator

Tweet One of my MKTG 470 students recently asked where and how to find free images for his website.  Kudos to my JMU Marketing student for understanding and respecting the intellectual property and copyright of others. Be careful about doing a search in Google Images or Bing Images.  While you will likely to see many…

Read More Finding Free or Low-cost Images for Student Websites

Tweet Follow my MKTG 470 class in Twitter. Pamela Arias PamAriasT Drew Baer baerandrew Evan Balaber balabeeb Brittany Barber brittany926b Linn Baumgardt LinnGB Brittany Bazzle brittanybazzle Joshua Berndt joshberndt12 Sarah Bonner smb1213 Heather Cabot heathcabot Brett Cabrera bcab17 Patty Caltabiano PattyCaltabiano Lauren Catino laurencatino Nathan Chua natechua Daniel Connell danconnell92 Larissa Cookson Cooksonlh David Crimmel…

Read More Twitter IDs from MKTG 470 Students (Fall 2010)

Tweet Lisa Lamphear, Interactive Support and Strategy, TMP Worldwide, asked that I share some information with JMU Marketing Students.  There are numerous  job opportunities with the Disney Interactive Media Group.   Visit http://dimgjobs.disney.go.com to explore the latest job postings.

Read More Disney Interactive Media Group Job Opportunities