Tweet Continuing the tradition of donating our day to the community, students in my Digital Marketing Practicum course (MKTG 477) participated in the 3rd Annual JMU College of Business Martin Luther King Jr. (MLK) Day of Service. We started the day by giving a gift for the Food Pantry at Massanutten Presbyterian Church.  Alex Goldfarb…

Read More Marketing Students Donate Goods and Marketing Services in 3rd MLK Day of Service

Tweet In addition to the Google Keyword Planner and Bing Ads Intelligence, here are a few of my favorite tools for conducting keyword research for Search Engine Marketing (SEM).  Some of them require a paid subscription, but also offer free trials. Google.com – Type in a search query and explore the autocomplete suggestions Google Trends…

Read More My Favorite Search Engine Marketing Keyword Tools for 2018

Tweet MKTG 384 students from my fall semester class had a very challenging project where they developed an integrated marketing communications plan for the Sierra Club. The plans aimed to increase membership at two different levels (Members and Wilderness Guardians) as well as help Sierra Club advocates become more engaged in the organization and motivated…

Read More Fall 2017 “Best IMC Plan in Class” and MVP Awards for MKTG 384

Tweet   “Instead of worrying about what you cannot control, shift your energy to what you can create.” Roy T. Bennett Roy T. Bennett’s quote inspired me greatly after I learned about Google’s discontinuation of the GOMC (Google Online Marketing Challenge) on August 1, 2017.  Since that time, I dedicated a lot of thought, time,…

Read More The Madison Digital Marketing Experience (MDME) at James Madison University

Tweet One common aspect in the life of a marketing major is working on numerous marketing projects, both individually- and group-based.  Examples may include business plans, marketing plans, IMC plans, marketing research studies, spreadsheet analyses, selling presentations, digital marketing projects, presentation decks, and more. Students occasionally ask me, should I upload course projects to my…

Read More Should Marketing Students Upload Course Projects to Personal Websites?

Tweet Ashley Cozier Connor is a JMU Marketing Alum from the class of 2009 and presently works as Team Lead, Senior Director of Sales at eMarketer.  Ashley asked me to pass along some exciting opportunities in their New York city offices.  eMarketer is looking to hire qualified individuals for the following positions: Customer Success Manager…

Read More Ashley Cozier Conner from eMarketer

Tweet On behalf of the 2017 AdWords Business Global Winners from James Madison University, Michelle Mullins (Team Captain), Caroline Galiwango, Raquel Sheriff, and George Shtern, thank you to all of the Googlers, especially Lindsay Keller, for hosting us at Google headquarters last week. We had such an informative and fun visit in an exciting day full…

Read More Thanks to Google from the AdWords Business Global Winners of the 2017 GOMC

Tweet As a group assignment, students in my Integrated Marketing Communications (MKTG 384) course were tasked with submitting two photos of their project team.  One photo was designated as the team’s Professional Photo and the other was the Creative Photo. After conducting a vote to determine the class favorites, I am pleased to announce the…

Read More The Winning Professional and Creative Photos for Fall 2017 IMC Teams