Tweet MKTG 384 students from my fall semester class had a very challenging project where they developed an integrated marketing communications plan for the Sierra Club. The plans aimed to increase membership at two different levels (Members and Wilderness Guardians) as well as help Sierra Club advocates become more engaged in the organization and motivated…
Read More Fall 2017 “Best IMC Plan in Class” and MVP Awards for MKTG 384Tweet “Instead of worrying about what you cannot control, shift your energy to what you can create.” Roy T. Bennett Roy T. Bennett’s quote inspired me greatly after I learned about Google’s discontinuation of the GOMC (Google Online Marketing Challenge) on August 1, 2017. Since that time, I dedicated a lot of thought, time,…
Read More The Madison Digital Marketing Experience (MDME) at James Madison UniversityTweet One common aspect in the life of a marketing major is working on numerous marketing projects, both individually- and group-based. Examples may include business plans, marketing plans, IMC plans, marketing research studies, spreadsheet analyses, selling presentations, digital marketing projects, presentation decks, and more. Students occasionally ask me, should I upload course projects to my…
Read More Should Marketing Students Upload Course Projects to Personal Websites?Tweet Ashley Cozier Connor is a JMU Marketing Alum from the class of 2009 and presently works as Team Lead, Senior Director of Sales at eMarketer. Ashley asked me to pass along some exciting opportunities in their New York city offices. eMarketer is looking to hire qualified individuals for the following positions: Customer Success Manager…
Read More Ashley Cozier Conner from eMarketerTweet Allison Bunner (JMU Marketing Alum ’17) requested I announce that TEKsystems is currently looking to hire for a Recruiter Trainee position. TEK is hosting an open house for interested candidates so they can learn more about what the job would entail and to meet the team. The open house will be held on Tuesday…
Read More Allison Bunner, TEKSystemsTweet On behalf of the 2017 AdWords Business Global Winners from James Madison University, Michelle Mullins (Team Captain), Caroline Galiwango, Raquel Sheriff, and George Shtern, thank you to all of the Googlers, especially Lindsay Keller, for hosting us at Google headquarters last week. We had such an informative and fun visit in an exciting day full…
Read More Thanks to Google from the AdWords Business Global Winners of the 2017 GOMCTweet As a group assignment, students in my Integrated Marketing Communications (MKTG 384) course were tasked with submitting two photos of their project team. One photo was designated as the team’s Professional Photo and the other was the Creative Photo. After conducting a vote to determine the class favorites, I am pleased to announce the…
Read More The Winning Professional and Creative Photos for Fall 2017 IMC TeamsTweet One of JMU’s video producers made a video clip about some of the Google Challenge successes from the past 10 years. The video features 16 of my alums and was shown on the jumbo-tron at a recent JMU football game. The video can be viewed at https://www.dropbox.com/s/v0bihih7yiuzo37/GOMC1.mp4?dl=0
Read More JMU Story SpotlightTweet JMU is celebrating! Ubiquitous tech giant Google recently announced 2017 results from the Google Online Marketing Challenge (GOMC). After much anticipation, I am elated to report that students from the College of Business at James Madison University upheld the tradition of excellence by winning five major awards and four finalist awards when competing against…
Read More The 2017 Google Online Marketing Challenge Experience at JMUTweet In my R.I.P. GOMC (2008-2017) rant from Tuesday, I lamented that we created, we built, we learned, and we shared a competitive spirit through the Google Online Marketing Challenge. And that is exactly what we will continue to do at JMU! On Tuesday, August 1, 2017 Google eliminated the GOMC. I cried and felt…
Read More Introducing the Madison Online Marketing Challenge (MOMC)