Tweet Jesse Wright (@wjessewright), a JMU Marketing/SMAD ’08 grad, recently informed me that McKinney Advertising is looking for “Project Coordinator.”   This is an entry-level position that involves working on national advertising campaigns with companies such as Nationwide Insurance, Travelocity, EAS Nutrition, Qwest Communications, Gold’s Gym, Nike, and more.  I hear that McKinney is an awesome place to…

Read More McKinney Advertising is seeking a Project Coordinator

Tweet One of my MKTG 470 students recently asked where and how to find free images for his website.  Kudos to my JMU Marketing student for understanding and respecting the intellectual property and copyright of others. Be careful about doing a search in Google Images or Bing Images.  While you will likely to see many…

Read More Finding Free or Low-cost Images for Student Websites

Tweet Follow my MKTG 470 class in Twitter. Pamela Arias PamAriasT Drew Baer baerandrew Evan Balaber balabeeb Brittany Barber brittany926b Linn Baumgardt LinnGB Brittany Bazzle brittanybazzle Joshua Berndt joshberndt12 Sarah Bonner smb1213 Heather Cabot heathcabot Brett Cabrera bcab17 Patty Caltabiano PattyCaltabiano Lauren Catino laurencatino Nathan Chua natechua Daniel Connell danconnell92 Larissa Cookson Cooksonlh David Crimmel…

Read More Twitter IDs from MKTG 470 Students (Fall 2010)

Tweet Lisa Lamphear, Interactive Support and Strategy, TMP Worldwide, asked that I share some information with JMU Marketing Students.  There are numerous  job opportunities with the Disney Interactive Media Group.   Visit http://dimgjobs.disney.go.com to explore the latest job postings.

Read More Disney Interactive Media Group Job Opportunities

Tweet Do you want to participate in the 2011 Google Online Marketing Challenge at JMU?  If so read the online challenge information for students and check out the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity. To participate in the 2011 challenge under the direction of Dr. Theresa B. Clarke,…

Read More MKTG 490 and the 2011 Google Online Marketing Challenge at JMU

Tweet I am very pleased to present the websites from my fall 2010 students enrolled in MKTG 470 at James Madison University.  Last week, each student successfully purchased a WordPress hosting plan and a .com domain name using  GoDaddy.com.  While waiting for their accounts to get set up, they worked on some HTML coding. During…

Read More James Madison Marketing Student Websites for Fall 2010

Tweet Holland Grumieaux worked in the fashion industry in NYC for the past 20 years and started her own company called Banson NYC in November 2008.   Her company provides educational tours of the fashion industry in NYC to students interested in pursuing the field.   Tours include visiting fashion showrooms, exhibits and design studios, attending…

Read More Fashion Industry Educational Tours in New York City

Tweet Recently, my MKTG 470 students completed an assignment on social networking.  As part of their assignment, students were required to upload a professional-looking photo into LinkedIn and Twitter.  While most students did a terrific job, a few had some problems with their photo.  As such, I wanted to share a free online tool that…

Read More Need a picture for your social networks?

Tweet The Martin Agency graciously hosts a Student Workshop twice per year in order to give college students a taste of the advertising industry.  Students can apply for the upcoming  January 2011 workshop by submitting the Workshop Application no later than October 29, 2011.  Learn more by visiting martinagency.com and the Martin Agency Student Workshop…

Read More The January 2011 Martin Agency Student Workshop

Tweet The 2010-11 Yellow Pages Advertising Competition is now accepting registrations.  I encourage all of my JMU Marketing students to learn more about the competition by visiting:   http://ypa-academics.org/cc/compet_home_creative.html.   I have served as the Faculty Sponsor for JMU Marketing students in past competitions and would be happy to do it again.  Please contact me at…

Read More 2010-11 Yellow Pages Advertising Competition