Tweet The 2016 American Advertising Federation’s (AAF) Student Advertising Career Conference will be held October 7-8, 2016 in partnership with Chicago Portfolio School. Students can learn about the field of advertising, discover industry trends, and network with advertising professionals. To learn about the conference, review the agenda, and register, visit http://goo.gl/6VoDbM.  

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Tweet As I was exploring some research articles about Disney, I discovered the Disney College Program (DCP).  Through my colleagues in the Hart School of Hospitality, Sport, and Recreation Management, Dr. Michael O’Fallon and Dr. Reginald Foucar-Szocki, I learned that JMU has sent many students to Disney, including Alexis “Lexi” Moyer , a senior majoring in…

Read More Disney College Program (DCP) Tips from a JMU Student

Tweet Congratulations to Christine Provino for being named the 2016 recipient of the Workshop Digital Outstanding JMU Internet Marketing Student Scholarship.  After graduation from JMU, Christine will begin work at Workshop Digital, LLC as a PPC Associate.

Read More Christine Provino Wins the 2016 Workshop Digital Outstanding JMU Internet Marketing Student Scholarship

Tweet As is customary in my MKTG 384 class, students vote for the “Best IMC Plan” after viewing all presentations.  Congratulations to Titan Agency for earning the “Best IMC Plan in Class” award for the spring 2016 semester! Based on student votes, the spring 2016 runner up is Xpected Xcellence!   Congratulations to all teams…

Read More Winner of the “Best IMC Plan in Class” Award for the Spring 2016 Semester

Tweet JMU students completed a ninth consecutive year participating in the Google Challenge (GOMC) at James Madison University.  There were some big changes to MKTG 477 in 2016.  As you can see from our traditional year-end class photo below, the most notable change was a larger class size compared to years past.  Another change was…

Read More The JMU GOMC Class of 2016 Completes Their Journey

Tweet Congratulations to the JMU Ad Club (Madison American Advertising Federation) for their highest placement ever in the American Advertising Federation’s District 3 National Student Advertising Competition (NSAC).  The JMU Ad Club competed against schools from Virginia, North Carolina, and South Carolina, ranking 4th overall with their “Caps Off to You” Campaign for Snapple. Thank…

Read More JMU Ad Club Wins 4th Place in District 3 of the AAF National Student Advertising Competition

Tweet In my recent post about the importance of AdWords certification for digital marketing students, I referenced a Google Hangout with the GOMC team.  In this Hangout, I shared how the Google AdWords Certification exam is a new course requirement  in MKTG 477. Here is an excerpt from my spring 2016 syllabus: The AdWords Professional…

Read More AdWords Certifications from the JMU GOMC Class of 2016

Tweet Below is an excerpt from a survey that I give to my MKTG 477 students.  Based on their responses, I try to figure out their strengths, weaknesses, and interests and then use that information to form the class into balanced teams. Survey: Read the descriptions below about different types of roles. Then, answer the…

Read More An Idea for Team Roles within the GOMC

Tweet Is Google AdWords Certification Important for Digital Marketing Students? If you plan to enter the world of online marketing, I say yes, and there are many reasons why.  Learn what Liz Gray and I had to say about why AdWords Certification is important in this video series about various aspects of the Google Online…

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Tweet On Martin Luther King Jr. Day the JMU College of Business (CoB) and the CoB Diversity Council introduced their first MLK Day of Service, inclusive of many CoB students, organizations, and faculty members. All of the students in my MKTG 477 class braved the cold and came together to make a difference for a…

Read More JMU Marketing Students Help Local Non-Profit in the First College of Business MLK Day of Service