Tweet Among the 200+ teams from around the nation, the JMU team of John Bassford, Alex Dixon, Kevin Harmon, and Kelsey Hinkle captured the 3rd Place Bronze Award in the 2014-15 Marketing EDGE Collegiate ECHO Challenge by DIRECTV. The Collegiate ECHO Challenge is administered by Marketing EDGE, a nonprofit organization whose mission is to Educate,…

Read More Seven JMU Teams Win Awards in Marketing EDGE Collegiate ECHO Challenge by DIRECTV

Tweet Fifteen James Madison University students recently passed the HootSuite Certification Professionals Exam as part of a HootSuite Social Media Marketing Assignment.  Certification requires an understanding of how to schedule social media updates, track social media performance, manage team and information flow in social media, and work with social media reports. Please join me in congratulating these…

Read More 15 JMU Students Earn Designation as HootSuite Certified Professionals

Tweet I am a seven-year veteran (going on eight) as a professor involved in the Google Online Marketing Challenge (GOMC). One important lesson I learned is that the AdWords account crediting process can be very tricky for students (and professors) during this phase of the competition.  As Google makes improvements to how their crediting system…

Read More Tips for Completing the 2015 GOMC Report Upload and AdWords Account Crediting Process

Tweet Marketing EDGE (formerly known as the Direct Marketing Educational Foundation) provides a number of very helpful resources and programs designed specifically for students looking to prepare for a career in the marketing industry. Check out the listing of job, internship, and scholarship opportunities below.  Note there are varying deadlines associated with their programs.  If you…

Read More Marketing EDGE Programs for Spring and Summer (2015)

Tweet For the 2015 Collegiate Effie competition, participants develop a multi-channel IMC plan aimed at engaging back-to-college millennials, 18-24, with the Target brand. Download the Target Brand Challenge – Client Brief for further details and challenge requirements. The competition deadline is April 2, 2015. If you have questions please contact collegiate@effie.org.

Read More The 2015 Collegiate Effie Competition Sponsored by Target

Tweet All 16 students from James Madison University’s MKTG 477 course (Internet Marketing Practicum)  passed the required exams to earn their AdWords Certification.  By passing the certification exams in this globally recognized program, students demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  Certified individuals are qualified to effectively manage Google…

Read More GOMC Participants from JMU Pass AdWords Certification Exams

Tweet The JMU College of Businesses is pleased to welcome Exie Huntington, a Google University Programs Specialist, who will be presenting “Career and Internship Opportunities in the Business Side of Google.” This special presentation will cover topics such as: The history, culture, and business of Google. An introduction to Google’s non-technical and business focused careers.…

Read More #GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105