Tweet Hard work really does pay off. Alex Adley and Morgan Foran were students in my Integrated Marketing Communications course (MKTG 384) last year.  They each won a scholarship from Marketing EDGE because of their overall performance in the course, which included the creation of an integrated marketing communications plan for DIRECTV. Marketing EDGE (Educate-Develop-Grow-Employ)…

Read More Two JMU Marketing Students Win Scholarships from Marketing EDGE

Tweet Once again, my MKTG 477 and MBA 625 students have shown the world what amazing talent we have at JMU.  On behalf of my eight teams that participated in the 2015 Google Online Marketing Challenge (GOMC), I dedicate their recent successes to our strong network of alumni and agency partners.  We are extremely grateful…

Read More The 2015 Google Online Marketing Challenge Results from JMU

Tweet This is a photo of some of my MKTG 384 students catching their breath and slowing down their heart rates after a one-of-a-kind experience learning about fear appeals. In the middle of showing a very gruesome and shocking ad, blaring fire alarms started going off in the building. You had to be there to…

Read More You had to be in my 2:00pm section of MKTG 384 to believe this…

Tweet If you were a student in my Integrated Marketing Communications class between the fall of 2003 and spring of 2009, then you probably recall the name Andrew Lux.  If you don’t recall his name, perhaps “the adidas project” rings a bell. Andrew was a 2002 graduate of the JMU Department of Marketing and was…

Read More Thank you to JMU Marketing Alum, Andrew Lux, Champion of “the adidas project”

Tweet I am seeking talented JMU students with an interest in participating in the 2015 DMAW/EF Collegiate MAXI Oral Case Competition Challenge.  Last year, I coached three JMU marketing students who won the first place gold award in the 2014 competition about the World Wildlife Fund. This year, students have an opportunity to select from…

Read More The DMAW/EF Announces the 2015 Collegiate MAXI Oral Case Competition Challenge

Tweet Several teams of James Madison University participated in the Collegiate ECHO Marketing Challenge as part of my Integrated Marketing Communications (MKTG 384) course.  The Collegiate ECHO Marketing Challenge is sponsored by Marketing EDGE, a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. As part…

Read More Collegiate ECHO Marketing Challenge Advice from the 2015 Bronze Award Team

Tweet One of my students recently asked if I had any book recommendations regarding creative and strategic  copyrighting for Advertising.  Here are a few of my recommendations: The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells Copyrighting Handbook: The Ultimate Guide To Copywriting Tricks For Selling Millions Copyrighting Creativity: Creative Values, Cultural Heritage…

Read More Good Copyrighting Books

Tweet Among the 200+ teams from around the nation, the JMU team of John Bassford, Alex Dixon, Kevin Harmon, and Kelsey Hinkle captured the 3rd Place Bronze Award in the 2014-15 Marketing EDGE Collegiate ECHO Challenge by DIRECTV. The Collegiate ECHO Challenge is administered by Marketing EDGE, a nonprofit organization whose mission is to Educate,…

Read More Seven JMU Teams Win Awards in Marketing EDGE Collegiate ECHO Challenge by DIRECTV

Tweet Congratulations to KREATE Marketing for earning the top award for the spring 2015 semester! As is customary in my Integrated Marketing Communications class (MKTG 384) at James Madison University, students vote for the “Best IMC Plan” after viewing all presentations in their section.  There were sixteen teams in my two sections this semester.  Based…

Read More Spring 2015 Best IMC Plan in Class Awards