Tweet One of my students recently asked if I had any book recommendations regarding creative and strategic  copyrighting for Advertising.  Here are a few of my recommendations: The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells Copyrighting Handbook: The Ultimate Guide To Copywriting Tricks For Selling Millions Copyrighting Creativity: Creative Values, Cultural Heritage…

Read More Good Copyrighting Books

Tweet Among the 200+ teams from around the nation, the JMU team of John Bassford, Alex Dixon, Kevin Harmon, and Kelsey Hinkle captured the 3rd Place Bronze Award in the 2014-15 Marketing EDGE Collegiate ECHO Challenge by DIRECTV. The Collegiate ECHO Challenge is administered by Marketing EDGE, a nonprofit organization whose mission is to Educate,…

Read More Seven JMU Teams Win Awards in Marketing EDGE Collegiate ECHO Challenge by DIRECTV

Tweet Congratulations to KREATE Marketing for earning the top award for the spring 2015 semester! As is customary in my Integrated Marketing Communications class (MKTG 384) at James Madison University, students vote for the “Best IMC Plan” after viewing all presentations in their section.  There were sixteen teams in my two sections this semester.  Based…

Read More Spring 2015 Best IMC Plan in Class Awards

Tweet Fifteen James Madison University students recently passed the HootSuite Certification Professionals Exam as part of a HootSuite Social Media Marketing Assignment.  Certification requires an understanding of how to schedule social media updates, track social media performance, manage team and information flow in social media, and work with social media reports. Please join me in congratulating these…

Read More 15 JMU Students Earn Designation as HootSuite Certified Professionals

Tweet I am a seven-year veteran (going on eight) as a professor involved in the Google Online Marketing Challenge (GOMC). One important lesson I learned is that the AdWords account crediting process can be very tricky for students (and professors) during this phase of the competition.  As Google makes improvements to how their crediting system…

Read More Tips for Completing the 2015 GOMC Report Upload and AdWords Account Crediting Process

Tweet Marketing EDGE (formerly known as the Direct Marketing Educational Foundation) provides a number of very helpful resources and programs designed specifically for students looking to prepare for a career in the marketing industry. Check out the listing of job, internship, and scholarship opportunities below.  Note there are varying deadlines associated with their programs.  If you…

Read More Marketing EDGE Programs for Spring and Summer (2015)

Tweet Where should I apply if I want to work at an agency? What are some of the top agencies in the marketing industry? What are the agencies located close to JMU? These are some of the questions I often hear from my students at James Madison University.  To point my students in the right…

Read More A Listing of Select Advertising, Digital, and Direct Marketing Agencies

Tweet For the 2015 Collegiate Effie competition, participants develop a multi-channel IMC plan aimed at engaging back-to-college millennials, 18-24, with the Target brand. Download the Target Brand Challenge – Client Brief for further details and challenge requirements. The competition deadline is April 2, 2015. If you have questions please contact collegiate@effie.org.

Read More The 2015 Collegiate Effie Competition Sponsored by Target

Tweet All 16 students from James Madison University’s MKTG 477 course (Internet Marketing Practicum)  passed the required exams to earn their AdWords Certification.  By passing the certification exams in this globally recognized program, students demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  Certified individuals are qualified to effectively manage Google…

Read More GOMC Participants from JMU Pass AdWords Certification Exams

Tweet Silverback Strategies donated four prizes as awards for the top performing students on my MKTG 477 AdWords Exam.  The prizes created a lot of excitement and clearly served as a good motivator for my students to study over the holiday break.  Thank you to Silverback Strategies! The top scores for the GOMC Class of…

Read More Winners of the Silverback Strategies AdWords Test Challenge