Tweet The JMU College of Businesses is pleased to welcome Exie Huntington, a Google University Programs Specialist, who will be presenting “Career and Internship Opportunities in the Business Side of Google.” This special presentation will cover topics such as: The history, culture, and business of Google. An introduction to Google’s non-technical and business focused careers.…

Read More #GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105

Tweet Project Yellow Light, Hunter Garner Scholarship, is a national film competition where students create a 25 or 55 second video warning their peers of the dangers of distracted driving.  There are two levels to the contest – college and high school – each receiving cash prizes of $5000 (1st), $2000 (2nd ) and $1000…

Read More National Film Competition Through Project Yellow Light

Tweet As is customary in my Integrated Marketing Communications class (MKTG 384), students vote for the “Best IMC Plan” after viewing all presentations in their section. One team deserves special recognition for smokin’ (or perhaps I should say acing!) their presentation so I am awarding one “Best in Course Award” this semester. Congratulations to SMOKIN’…

Read More Fall 2014 Best IMC Plan Awards

Tweet Thank you to Joyce Krech for inviting me as a presenter in the  Shenandoah Valley Small Business Development Center (SV SBDC) monthly speaker series. Listed below are some of the resources included in my December 12, 2014 presentation to the SV SBDC about “Finding Customers Through Search Engine Marketing“. Google Ad Grants is the…

Read More Finding Customers Through Search Engine Marketing

Tweet On Friday, December 5, 2014 I held my first class of MKTG 477, marking the eighth time that James Madison University will participate in the Google Online Marketing Challenge (GOMC). It has become tradition to start the course prior to the official start date in mid-January.  We meet for three hours, but in yesterday’s…

Read More Silverback Sponsors the MKTG 477 Kick-off Meeting

Tweet During the fall 2014 semester in my MKTG 384 course, students were offered an opportunity to earn a few extra credit points through a HootSuite Certification Assignment. One part of this assignment entailed students passing a certification exam to showcase knowledge about social media marketing.  Topics included scheduling social media updates, tracking social media…

Read More 18 JMU Marketing Students Earn Designation as HootSuite Certified Professionals

Tweet Congratulations to my former MKTG 384 students for recently winning the Fall 2014 Direct Marketing Association of Washington Educational Foundation’s Collegiate Maxi Competition. The team of Lauren Crain, Dan Frohelich, and Patrick Shamburger developed and presented an integrated marketing communications plan for the World Wildlife Fund’s (WWF) Earth Hour, an annual event where people…

Read More Lauren Crain, Dan Frohelich, and Patrick Shamburger Win Gold in the Fall 2014 DMAW EF Collegiate Maxi

Tweet My spring 2014 students at James Madison University participated in the *Collegiate ECHO Marketing Challenge as part of the Integrated Marketing Communications (MKTG 384) course.  Each team developed marketing plans, using direct and interactive channels, with a goal of increasing the number of orders driven through a Domino’s Mobile App.  They also created a…

Read More How to Excel in the 2014 Collegiate ECHO Marketing Challenge: Advice from JMU Winners

Tweet James Carter was featured in a WHSV-TV video this evening.  Check it out now! Carly Stephenson’s story shows how James and his team successfully conducted online marketing to help Cat’s Cradle develop a stronger online presence.  By using Google AdWords and Google+ in the Google Online Marketing Challenge, the team placed second in the Global…

Read More JMU Students Impact Local Non-Profit Through the Google Online Marketing Challenge