Research

I consider myself to be a generalist rather than a specialist in terms of scholarship.  Early in my academic career, my research focus was based on my work experience in sales.  I researched factors that influenced a salesperson’s performance and effectiveness as well as training issues faced by sales managers.  A few years later when the world wide web emerged, I couldn’t resist the temptation to begin exploring how this new territory would impact the field of marketing.  I wrote articles about how to increase response rates in online surveys, international legal issues associated with marketing on the internet, e-commerce case studies, mobile marketing, and more recently, how market segments are formed in online social networks and the subsequent impact on branding.  My research focus is both as a scholar and a teacher so I enjoy researching issues pertaining to the scholarship of teaching and learning in marketing.  A recent stream of pedagogical research examines the impact of instructor microblogging (using Twitter) on a student’s sense of classroom community, their evaluation of course effectiveness, and their learning outcomes.

Doing research satisfies my natural curiosity for learning, especially for learning new and trending areas in marketing that involve technology.   My passion comes from simply following my current interests, wherever those interests may be.   This strategy has resulted in a number of theory-based, applied-, and pedagogical research studies.  I feel fortunate to be working in college of business that has a balanced research mission valuing all of three of these unique areas.  Research can be so very fun and I am blessed to work in a profession that provides such amazing intellectual opportunities.  I am motivated to do research because it is such an important part of being a professor.  I feel the responsibility to add to the body of knowledge rather than just transmitting the existing body of knowledge.   I want my research to provide guidance to practitioners who are facing marketing problems.  Also, I want to help my marketing colleagues in academia become more effective in their role as teacher-scholars.

Books

Clarke, III, I., Flaherty, T. B. (2005). Advances In Electronic Marketing (vol. 1). Hershey, PA: Idea Group Publishing.

Book Chapters

Clarke, III, I., Clarke, T. B. (2010). Social Media Strategies for the Academic Department:  A Case Study of a Department of Marketing (pp. 269-287). Charlotte, NC: Cutting-edge Social Media Approaches to Business Education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and Blogs.

Flaherty, T. B. (2006). ‘Self-Marketing Plan’ in Handbook for New Instructors: Getting Started with Great Ideas (pp. 144-145). Thomson South -Western.

Flaherty, T. B. (2003). ‘Mobile Portals: The Development of M-Commerce Gateways’ in Mobile Commerce:  Technology, Theory, & Applications (pp. 185-201). Idea Group Publishing.

Flaherty, T. B. (2002). Self-Marketing Plan (vol. 6, pp. 139-140). South-Western Publishing.

Clarke, III, I., Flaherty, T. B. (2002). Self-Marketing, Planning and Analysis (vol. 6, pp. 132-34). South-Western Publishing.

Flaherty, T. B. (2002). The Soap Quiz (vol. 6, pp. 104-105). South-Western Publishing.

Refereed Journal Articles

Fife, E., Nelson, C. L., Clarke, T. B. (2014). Online Technological Media in the Higher Education Classroom: An Exploratory Investigation of Varied Levels of Twitter Use. To appear in International Journal of Online Pedagogy and Course Design, 4(2).

Boyd, D. E., Clarke, T. B., Spekman, R. E. (2014). Journal of Brand Management. Journal of the Academy of Marketing Science, 21(6), 516-531.

Clarke, T. B., Clarke, III, I. (2014). A Competitive and Experiential Assignment in Search Engine Optimization Strategy. Marketing Education Review, 24(1), 25-30.

Clarke, T. B., Nelson, C. L. (2012). Classroom Community, Pedagogical Effectiveness, and Learning Outcomes Associated with Twitter Use in Undergraduate Marketing Courses. Journal for Advancement of Marketing Education, 20(1 Spring), 29-38 http://www.mmaglobal.org/JAME-Archive/JAMEArchive2.php.

Clarke, III, I., Clarke, T. B. (2010). Social Media Strategies for the Academic Department: A Case Study of a Department of Marketing. Cutting-edge Social Media Approaches to Business Education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and Blogs, 269-287.

Clarke, III, I., Flaherty, T. B., Hollis, S., Tomalo, M. (2009). Consumer Privacy Issues Associated with the Use of Electronic Health Records (EHRs). Academy of Health Care Management Journal (AHCMJ), 5(1/2), 63-77.

Clarke, III, I., Flaherty, T. B., Wright, N. D., McMillen, R. M. (2009). Student Intercultural Proficiency from Study Abroad Programs. Journal of Marketing Education, 31, 173-181.

Flaherty, T. B., Jansen, B. J., Hofacker, C., Murphy, J. (2009). Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation. Journal of Online Learning and Teaching, 5(2), 1-10.

Jansen, B. J., Flaherty, T. B., Baeza-Yates, R., Hunter, L., Kitts, B., Murphy, J. (2009). The Components and Impact of Sponsored Search. IEEE Computer, 98-101.

Clarke, III, I., Flaherty, T. B. (2008). RFID and Consumer Privacy. Journal of Internet Commerce, 7(4), 513-527.

Clarke, III, I., Flaherty, T. B. (2007). Fostering Information Literacy in the Marketing Curriculum by Engaging Students with Print Marketing Resources. Marketing Education Review, 17(1), 79-85.

Clarke, III, I., Flaherty, T. B., Yankey, M. D. (2006). Teaching the Visual Learner: The Use of Visual Summaries in Marketing Education. Journal of Marketing Education, 28(3), 218.

Zugelder, M. T., Flaherty, T. B., Clarke, III, I. (2006). “Legal Concerns Associated with Blogging as a Marketing Tool. Atlantic Law Journal, 9, 20-33.

Clarke, III, I., Flaherty, T. B., Zugelder, M. T. (2005). The CAN-SPAM Act: New Rules for Sending Commercial E-mail Messages and Implications for the Sales Force. Industrial Marketing Management, 34, 399-405.

Clarke, III, I., Flaherty, T. B. (2004). Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model:  A Small Business Case Study. Journal of Electronic Commerce in Organizations, 2(4), 74-88.

Zugelder, M. T., Flaherty, T. B., Clarke, III, I. (2004). Internet Privacy Laws in the U.S. and E.U.. The E-Business Review, 4, 177-180.

Bertsch, T. M., Flaherty, T. B., Clarke, III, I. (2004). Leveraging E-Commerce Security for Competitive Market Advantage. The E-Business Review, 4, 20-23.

Clarke, III, I., Flaherty, T. B. (2003). Challenges and Solutions for Marketing Educators Teaching in Newly Emerging Markets. Journal of Marketing Education, 25(2), 118-129.

Zugelder, M. T., Flaherty, T. B., Clarke, III, I. (2003). Jurisdictional Issues for Electronic Marketing. Journal of Internet Commerce, 2(3), 11-26.

Craig, C. S., Douglas, S. P., Flaherty, T. B. (2003). The Internet and International Consumer Markets. Journal of Internet Commerce, 2(1), 107-123.

Clarke, III, I., Flaherty, T. B. (2003). Web-based B2B Portals. Industrial Marketing Management, 32(2), 15-23.

Bertsch, T. M., Flaherty, T. B. (2002). E-Commerce Marketing Security:  Problems and Protections. Journal of Global Competitiveness, 10(1), 327-338.

Clarke, III, I., Flaherty, T. B. (2002). Marketing Fine Art on the Internet:  Issues and Ideas. International Journal of Nonprofit and Voluntary Sector Marketing, 7(2), 146-160.

Clarke, III, I., Flaherty, T. B. (2002). mLearning: Using Wireless Technology to Enhance Marketing Education. Marketing Education Review, 12(3), 67-78.

Clarke, III, I., Flaherty, T. B. (2002). Teaching Internationally: Matching Part-Time MBA Instructional Tools to Host Country Student Preferences. Journal of Marketing Education, 24(3), 233-242.

Clarke, III, I., Flaherty, T. B., Mottner, S. (2001). Student Perceptions of Educational Technology Tools. Journal of Marketing Education, 23(3), 169-177.

Prather, L. J., Flaherty, T. B., Clarke, III, I. (2001). Load vs. No-Load Mutual Funds: Are Investors Purchasing Higher Return?. Central Business Review, 20(1), 15-23.

Zugelder, M. T., Flaherty, T. B. (2001). Legal Issues Associated with Marketing and Webpage Management. Atlantic Law Journal, 4(1), 31-50.

Zugelder, M. T., Flaherty, T. B., Johnson, J. P. (2000). Legal Issues Associated with International Internet Marketing. International Marketing Review, 17(3), 253-271.

Zugelder, M. T., Flaherty, T. B., Johnson, J. P. (2000). Browsers Beware:  Avoiding Legal Entanglements on the Internet. Quest, 3(2), 24.27.

Honeycutt, E. D., Ford, J. B., Lupton, R., Flaherty, T. B. (1999). Selecting and Training the International Sales Force:  China and Slovakia. Industrial Marketing Management, 28(6), 627-635.

Flaherty, T. B., Dahlstrom, R., Skinner, S. J. (1999). Organizational Values and Role Stress as Determinants of Customer-Oriented Selling Performance. Journal of Personal Selling & Sales Management, 19(2), 1-18.

Honeycutt, E. D., Flaherty, T. B., Benassi, K. (1998). Marketing Industrial Products on the Internet. Industrial Marketing Management, 27(1), 63-72.

Conference Proceedings

Clarke, T. B. (2013). Teaching Tips for the Google Online Marketing Challenge (pp. 67). Collegiate Outcomes and Expectations. http://www.mmaglobal.org/conferences/Fall/2014-MMA-Fall-Pre-Conference-Workshops.pdf

Boyd, D. E., Clarke, T. B., Spekman, R. E. (2012). A Proposed Model of Antecedents of Customer Self-Segmentation in Social Networks (Kevin J. Shanahan, Editor ed., pp. 173). Society for Marketing Advances.

Clarke, T. B. (2012). Effectively Teaching Paid Search Using Google AdWords in Preparation for The Google Online Marketing Challenge.

Clarke, T. B. (2012). Facilitating Student Achievement in the Google Online Marketing Challenge (vol. Spring, pp. http://www.mmaglobal.org/publications/proceedingsarchives.html). Marketing Management Association.

Flaherty, T. B. Is Microblogging a Beneficial Educational Pursuit?. The 2010 TLT Conference.

Neale, L., Flaherty, T. B., Mangold, G., Hunter, L., Murphy, J. (2009). Student Led Learning Communities (SLLCs) (ed., pp. 5). Tuscaloosa, AL: Advances in Marketing:  Embracing Challenges & Change – A Global Perspective.

Clarke, III, I., Wright, N. D., Flaherty, T. B., McMillen, R. M. (2009). Developing Student Intercultural Proficiency through Study Abroad Programs (pp. 135). Glen H. Brodowsky and Robert A. Lupton, Eds.: New Horizons in Marketing Education:  2009 Conference Proceedings.

Murphy, J., Flaherty, T. B., Jank, W., Scott, A., Oliver, J. (2008). Marketing Science and The Google Online Marketing Challenge (Overview of Search Engine Marketing) (vol. 2008, pp. TD68). Baltimore, MD: INFORMS – Institute for Operations Research and Management Science.

Moncada, S., Kunz, M., Flaherty, T. B. (2008). Knowing the Ropes Aboard the MERLOT Associate EditorSHIP. Minneapolis, MN: MERLOT International Conference.

Calahan, S., Flaherty, T. B., Clarke, III, I. (2006). Public Policy and Privacy Implications Related to the Use of Radio Frequency Identification (RFID) Technology Applications in Marketing (pp. 189-90). Ball State University:  Proceedings of the Association of Marketing Theory and Practice: Enriching Theoretical and Practical Understanding of Marketing.

Clarke, III, I., Flaherty, T. B., Schumann, L. B. (2004). Exploring the Relationships Between Store Environment, Store Image, and Consumer Perceptions of Product Quality (pp. 262-63). in Marketing Concepts, Issues, and Trends, Society for Marketing Advances.

Flaherty, T. B. (2003). Benefits of Submitting Online Learning Materials Modules to MERLOT (pp. Section 3.4, p. 3). Expanding Marketing Horizons Into the 21st Century, Proceedings of the Association of Marketing Theory and Practice.

Clarke, III, I., Flaherty, T. B., Swift, C. O. (2003). The Publication and Evaluation of Online Teaching Materials and Learning Objects through MERLOT (pp. 267). Advances in Marketing:  Pedagogy, Philosophy and Processes, Society for Marketing Advances.

Bertsch, T. M., Flaherty, T. B. (2002). E-Commerce Marketing Security:  Problems and Protections (1st ed., vol. 10, pp. 327-338). Journal of Global Competitiveness.

Zugelder, M. T., Clarke, III, I., Flaherty, T. B. (2002). Emerging Jurisdictional Issues in Online Marketing (vol. XXV, pp. 103). Academy of Marketing Science Annual Conference,.

Clarke, III, I., Flaherty, T. B. (2002). Student Assessments of Online Current Events Activities:  An Exploratory Investigation (pp. 267-72). From Art to Technology:  Opportunities in Marketing Research and Education, Proceedings of the Atlantic Marketing Association Eighteenth Annual Conference.

Clarke, III, I., Flaherty, T. B. (2002). The Wireless Classroom:  Extending Marketing Education through mLearning (pp. 38-39). Enhancing Knowledge Development in Marketing, eds: John H. Lindgren Jr. and William J. Kehoe, Proceedings of the 2002 AMA Summer Educators’ Conference.

Clarke, III, I., Flaherty, T. B. (2001). Maximizing the Learning Value for Current Events Activities (pp. 6). Society for Marketing Advances – Marketing Advances in Pedagogy, Process, and Philosophy.

Clarke, III, I., Flaherty, T. B. (2001). Mobile Portals:  Developing the Future Interactive Gateways for Mobile E-commerce (vol. 12, pp. 96-97). American Marketing Association – Enhancing Knowledge Development in Marketing.

Craig, C. S., Douglas, S. P., Flaherty, T. B. (2000). Internet Access and Interpretation:  The Internet and Consumer Behavior in International Markets (pp. The CDROM is published by The Andersen Consulting Institute for Strategic Change, The University of Washington, and The Anderson School at UCLA , Center for International Business and Educational Research (CIBER).  It is paper #3 on the CD-ROM “UW-CIBER” under the file “Craigdou.doc.”). The E-commerce and Global Business Forum:  Building Electronic Bridges Across Nations.

Clarke, III, I., Flaherty, T. B. (2000). Marketing Fine Art on the Internet (pp. 61-68). Atlantic Marketing Association.

Flaherty, T. B. (2000). Dimensions of Teaching Effectiveness (vol. Marketing Advances in the New Millennium, Dawn R. Deeter-Schmelz and Timothy P. Hartman, eds., pp. 2). Athens, OH: Society for Marketing Advances.

Craig, C. S., Douglas, S. P., Flaherty, T. B. (2000). Information Access and Internationalisation – The Internet and Consumer Behaviour in International Markets (vol. 1, pp. 31). Santa Cruz, CA  Andersen Consulting Institute for Strategic Change: Proceedings of the eCommerce and Global Business Forum.

Champagne, P., Glassman, M., Flaherty, T. B. (1999). Effective Management of Cultural Diversity:  An Exploratory Analysis (pp. 182-85). Southeast Decision Sciences Institute Proceedings.

Flaherty, T. B. (1999). The Association Between Customer-Oriented Selling Performance with Outcome-Based and Judgmental-Based Measures of Salesperson Effectiveness (vol. 32, pp. 221.25). Academy of Marketing Science.

Flaherty, T. B., Honeycutt, E. D. (1999). Understanding the Initial Stages of Organizational Website Development. The Global Business and Technology Association Conference.

Flaherty, T. B. (1998). An Investigation of the Selling Situation and Customer-Oriented Selling Performance (pp. 435-441). Academy of Marketing Science.

Flaherty, T. B., Honeycutt, E. D., Powers, D. (1998). Exploring Text-Based Electronic Mail Surveys as a Means of Primary Data Collection (pp. 260-264). Academy of Marketing Science.

Bilitski, J. A., Scialli, J. L., Flaherty, T. B. (1998). Measuring the Effectiveness of an Automated Issue Tracking System, (pp. 287-293). International Conference on Industry, Engineering, and Management Systems.

Flaherty, T. B., Glassman, M. (1998). The Handling of Traditional Sales Management Activities:  Do Sales Managers and Salespeople Think Alike?. National Conference in Sales Management.

Honeycutt, E. D., Ford, J. B., Flaherty, T. B., Skinner, J. (1997). A Profile of U.S. Marketing CEOs:  Implications for Marketing Educators (pp. 56-59). Academy of Marketing Science.

Flaherty, T. B., Glassman, M. (1997). An Exploration of the Similarities and Differences Between Sales Manager’s and Salespeople’s  Perceptions of Sales Managers’ Control Over Traditional Sales Manager-Related Activities (pp. 355-358). Southeastern Chapter of InfORMS.

Davis, J. C., Flaherty, T. B., Ford, J. B. (1997). An Exploratory Investigation of Gender and Source Credibility in Advertising (pp. 412-420). Association of Marketing Theory and Practice.

Flaherty, T. B., Glassman, M. (1997). Similarities and Differences Between Sales Manager’s and Salespeople’s Satisfaction with Traditional Sales Manager-Related Activities (vol. Enriching Marketing Practice and Education, Elnora W. Stuart and Ellen M. Moore, eds., pp. 253-257). Southern Marketing Association.

Davis, J. C., Flaherty, T. B., Ford, J. B. (1996). Gender and Source Credibility:  An Exploratory Perspective (pp. 300). Academy of Marketing Science, Multicultural Marketing Conference.

Ramsey, R. R., Flaherty, T. B., Gassenheimer, J. B. (1995). Motivational Differences Between Salesmen and Saleswomen:  Actual or Perceptual? (pp. 133-138). Academy of Marketing Science.

Flaherty, T. B. (1995). Salesperson Performance From 1972-1992 (vol. Marketing: Satisfying a Diverse Customerplace, Tom K Massey, Jr. ed., pp. 324-327). Southern Marketing Association.

Monographs, Periodicals, and Other Publications

Clarke, III, I., Flaherty, T. B. (2008). LIRT’s Top 20 for 2008 (4th ed., vol. 30, pp. 5). Chicago, IL: Library Instruction Round Table News.

Flaherty, T. B. (2008). Marketing Newsletters (pp. http://www.merlot.org/merlot/viewMaterial.htm?id=349310). MERLOT.

Flaherty, T. B. (2005). From the Web Manager (3rd ed., vol. 14, pp. ix). Marketing Education Review.

Flaherty, T. B. (2004). From the Web Manager (2nd ed., vol. 14, pp. ix). Marketing Education Review.

Flaherty, T. B. (2004). Creating E-mail Surveys in Microsoft FrontPage Using Response-O-Matic (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000161007). MERLOT.

Flaherty, T. B. (2003). Marketing Spreadsheet Resources (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000115193). MERLOT.

Flaherty, T. B. (2002). Developing Promotion Creativity (pp. http://www.merlot.org/artifact/ArtifactDetail.po?discipline=Business&oid=1010000000000077517). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Flaherty, T. B. (2002). Evaluating Product Packaging of Competitors Using the VIEW Model (pp. http://www.merlot.org/merlot/viewMaterial.htm?id=77816). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Flaherty, T. B. (2002). Evaluating Product Packaging Using the VIEW Model (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000077501). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Flaherty, T. B. (2002). Online Current Events (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000077398). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Clarke, III, I., Flaherty, T. B. (2001). Guest Editorial – Special issue on The Impact of E-commerce on International Distribution Strategy (4th ed., vol. 18, pp. 372-374). International Marketing Review.

Clarke, III, I., Flaherty, T. B. (2001). Mobile Portals:  Developing the Future Interactive Gateways for Mobile E-commerce (pp. http://www.emeraldinsight.com/ and http://www.mcbup.com/research_registers/ResearchDetail.asp?pResId=19725&stype=1). The Marketing & Logistics Internet Research Register.

Flaherty, T. B. (2001). Group Contract (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000007767). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Flaherty, T. B. (2001). IMC Resources (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000007769). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Flaherty, T. B. (2001). Strategic Internet Marketing Plan (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000007768). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Clarke, III, I., Flaherty, T. B. (2000). Internet Marketing: Developing an Online Presence (4th ed., vol. 5, pp. 4-5). Meinders School of Business Report.

Flaherty, T. B., Glassman, M. (1998). The Handling of Traditional Sales Management Activities:  Do Sales Managers and Salespeople Think Alike?” (pp. 75). ?” The Journal of Personal Selling & Sales Management.

Flaherty, T. B. (1994). A Marketing Plan:  Little Learning Tapes (2nd ed., pp. MP1-MP53). Boston, MA: Marketing, Steven J. Skinner, Houghton-Mifflin Company.

 

Monographs

Clarke, III, I., Flaherty, T. B.(2000). Internet Marketing: Developing an Online Presence (4th ed., vol. 5, pp. 4-5). Meinders School of Business Report.

 

Periodicals

Clarke, III, I., Flaherty, T. B.(2008). LIRT’s Top 20 for 2008 (4th ed., vol. 30, pp. 5). Chicago, IL: Library Instruction Round Table News.

Other

Clarke, T. B. (2013). Paid Search (PPC) Using Google AdWords Assignment. MERLOT – Multimedia Educational Resource for Learning and Teaching. http://www.merlot.org/merlot/viewMaterial.htm?id=767841

Flaherty, T. B.(2012). Installing a Privacy Policy and Google Analytics on your WordPress Site (pp. http://www.merlot.org/merlot/viewMaterial.htm;jsessionid=EF0AA8E1C779A4609ED844C9795ECEEC?id=510974). MERLOT (Multimedia Educational Resources for Learning and Online Teaching).

Flaherty, T. B.(2011). Creating a Website and Blog in WordPress (WP) (pp. http://www.merlot.org/merlot/viewMaterial.htm?id=548984). MERLOT.

Flaherty, T. B.(2011). All in One SEO Pack Exercise (pp. http://www.merlot.org/merlot/viewMaterial.htm?id=510970). MERLOT.

Flaherty, T. B.(2011). Email Marketing Exercise (pp. http://www.merlot.org/merlot/viewMaterial.htm?id=510966). MERLOT.

Flaherty, T. B.(2011). Getting your Domain Name and WordPress Web Hosting Set Up Using GoDaddy (pp. http://www.merlot.org/merlot/viewMaterial.htm?id=510976). MERLOT.

Flaherty, T. B.(2011). Installing a CAPTCHA (pp. http://www.merlot.org/merlot/viewMaterial.htm?id=510973). MERLOT.

Flaherty, T. B.(2011). Installing a Privacy Policy and Google Analytics on your WordPress Site (pp. http://www.merlot.org/merlot/viewMaterial.htm?id=510974). MERLOT.

Flaherty, T. B.(2008). Marketing Newsletters (pp. http://www.merlot.org/merlot/viewMaterial.htm?id=349310). MERLOT.

Flaherty, T. B.(2005). From the Web Manager (3rd ed., vol. 14, pp. ix). Marketing Education Review.

Flaherty, T. B.(2004). From the Web Manager (2nd ed., vol. 14, pp. ix). Marketing Education Review.

Flaherty, T. B.(2004). Creating E-mail Surveys in Microsoft FrontPage Using Response-O-Matic (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000161007). MERLOT.

Flaherty, T. B.(2003). Marketing Spreadsheet Resources (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000115193). MERLOT.

Flaherty, T. B.(2002). Developing Promotion Creativity (pp. http://www.merlot.org/artifact/ArtifactDetail.po?discipline=Business&oid=1010000000000077517). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Flaherty, T. B.(2002). Evaluating Product Packaging of Competitors Using the VIEW Model (pp. http://www.merlot.org/merlot/viewMaterial.htm?id=77816). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Flaherty, T. B.(2002). Evaluating Product Packaging Using the VIEW Model (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000077501). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Flaherty, T. B.(2002). Online Current Events (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000077398). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Clarke, III, I., Flaherty, T. B.(2001). Guest Editorial – Special issue on The Impact of E-commerce on International Distribution Strategy (4th ed., vol. 18, pp. 372-374). International Marketing Review.

Clarke, III, I., Flaherty, T. B.(2001). Mobile Portals:  Developing the Future Interactive Gateways for Mobile E-commerce (pp. http://www.emeraldinsight.com/ and http://www.mcbup.com/research_registers/ResearchDetail.asp?pResId=19725&stype=1). The Marketing & Logistics Internet Research Register.

Flaherty, T. B.(2001). Group Contract (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000007767). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Flaherty, T. B.(2001). IMC Resources (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000007769). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Flaherty, T. B.(2001). Strategic Internet Marketing Plan (pp. http://www.merlot.org/artifact/ArtifactDetail.po?oid=1010000000000007768). MERLOT:  Multimedia Educational Resource for Learning and Online Teaching.

Flaherty, T. B., Glassman, M. (1998). The Handling of Traditional Sales Management Activities:  Do Sales Managers and Salespeople Think Alike?” (pp. 75). ?” The Journal of Personal Selling & Sales Management.

Flaherty, T. B.(1994). A Marketing Plan:  Little Learning Tapes (2nd ed., pp. MP1-MP53). Boston, MA: Marketing, Steven J. Skinner, Houghton-Mifflin Company.

 

Presentations Given

Clarke, T. B., MERLOT Virtual Speakers Bureau.

Clarke, T. B.(Presenter & Author), Marketing Management Association, “Effectively Teaching Paid Search Using Google AdWords in Preparation for the,” Milwaukee, MN. (September 19, 2012).

Clarke, T. B.(Presenter Only), Noftsinger Celebration of Madison Scholarship, “Voices of Scholarship,” Office of the Provost, Office of Research and Public Service, The Graduate School, and The Center for Faculty Innovation, The Forbes Center for the Performing Arts. (May 10, 2012).

Flaherty, T. B.(Presenter & Author), Marketing Management Association, “Facilitating Student Achievement in the Google Online Marketing Challenge,” Chicago, IL. (March 30, 2012).

Flaherty, T. B., Bruton, R. (Presenter & Author), Rauh, M. (Presenter & Author), Sockwell, B. (Presenter & Author), Google Challenge Awards Program, “JMU Google Online Marketing Challenge Strategy,” Google, Mountain View, CA. (November 6, 2009).

Flaherty, T. B.(Presenter Only), Madison Magazine, “The Google Online Marketing Challenge,” JMU Madison Magazine Staff, Festival Gallery. (April 14, 2009).

Murphy, J. (Presenter & Author), Flaherty, T. B.(Presenter & Author), James, O. (Presenter & Author), Jank, W. (Presenter & Author), Oliver, J. (Presenter & Author), Alex, S. (Presenter & Author), INFORMS – Institute for Operations Research and Management Science, “Marketing Science and The Google Online Marketing Challenge,” Marketing Science and Information Systems Track, Washington, D.C.. (October 14, 2008).

Flaherty, T. B.(Presenter & Author), JMU Information Literacy Workshop, “Information Literacy and Assessment Design:  An Exploration of Print Marketing Resources,” JMU Center for Faculty Innovation, Harrisonburg, VA. (May 7, 2008).

Flaherty, T. B., CyberCity 2008. (June 26, 2007).

Flaherty, T. B., JMU Center for Faculty Innovation Workshop Series. (February 2, 2007).

Flaherty, T. B.(Presenter & Author), Association of Marketing Theory and Practice, “Public Policy and Privacy Implications Related to the Use of Radio Frequency Identification (RFID) Technology Applications in Marketing,” Hilton Head, SC. (March 2006).

Flaherty, T. B.(Presenter & Author), Clarke, III, I. (Presenter & Author), Swift, C. O. (Presenter & Author), Association of Marketing Theory and Practice, Enriching Theoretical and Practical Understanding of Marketing, “What’s New in MERLOT?,” Association of Marketing Theory and Practice. (March 2006).

Flaherty, T. B., “Effective Pedagogy & Technology in Your Classroom,” presented as part of the JMU Center for Faculty Innovation Workshop Series. (December 2005).

Flaherty, T. B., “Resume Writing Workshop” presented to Pi Sigma Epsilon. (October 10, 2005).

Flaherty, T. B.(Presenter & Author), Clarke, III, I. (Author Only), Zugelder, M. T. (Author Only), International Academy of E-Business, “Internet Privacy Laws in the U.S. and E.U.,” Atlantic City, NJ. (2004).

Flaherty, T. B.(Presenter & Author), Clarke, III, I. (Author Only), Bertsch, T. M. (Author Only), International Academy of E-Business, “Leveraging E-Commerce Security for Competitive Market Advantage,” Atlantic City, NJ. (2004).

Flaherty, T. B.(Author Only), Purser, R. (Presenter & Author), Swift, C. O. (Presenter & Author), Hannay, M. (Author Only), Brown, B. (Author Only), Moncada, S. (Author Only), MERLOT International Conference, Track:  Promoting Collaborations and Communities, “Building High Performance Virtual Teams: Lessons from MERLOT’s Business Editorial Board,” MERLOT. (2004).

Flaherty, T. B.(Presenter & Author), Clarke, III, I. (Presenter & Author), Schumann, L. (Author Only), Society for Marketing Advances, “Exploring the Relationships Between Store Environment, Store Image, and Consumer Perceptions of Product Quality.” (2004).

Flaherty, T. B.(Discussant), Atlantic Marketing Association. (October 2004).

Flaherty, T. B., “Dress for Success,” presented to the Delta Rho Chapter of Pi Sigma Epsilon. (September 27, 2004).

Flaherty, T. B.(Presenter Only), Swift, C. O. (Presenter Only), Moncada, S. (Presenter Only), 2003 AACSB (The Association to Advance Collegiate Schools of Business) International Conference and Annual Meeting, “MERLOT (Multimedia Educational Resource for Learning and Online Teaching): The Peer Review of Digital Scholarship,” New Orleans, LA. (2003).

Flaherty, T. B.(Presenter & Author), Swift, C. O. (Presenter & Author), Association for Marketing Theory and Practice, “MERLOT:  Peer Review of Teaching Materials,” Myrtle Beach, SC. (2003).

Flaherty, T. B.(Presenter & Author), Association of Marketing Theory and Practice, “Benefits of Submitting Online Learning Materials Modules to MERLOT,” Hilton Head, SC. (2003).

Flaherty, T. B.(Presenter & Author), Clarke, III, I. (Presenter & Author), Swift, C. O. (Presenter & Author), Society for Marketing Advances, “The Publication and Evaluation of Online Teaching Materials and Learning Objects through MERLOT.” (2003).

Flaherty, T. B., “The PSE National and Regional Convention Experience,” presented to the Delta Rho Chapter of Pi Sigma Epsilon. (March 2003).

Flaherty, T. B.(Presenter & Author), Clarke, III, I. (Author Only), Zugelder, M. T. (Author Only), Academy of Marketing Science Annual Conference, “Emerging Jurisdictional Issues in Online Marketing,” Sanibel Island, FL. (2002).

Flaherty, T. B.(Author Only), Clarke, III, I. (Presenter & Author), American Marketing Association Summer Educators’ Conference, “The Wireless Classroom: Extending Marketing Education  through mLearning,” San Diego, CA. (2002).

Flaherty, T. B.(Presenter & Author), Clarke, III, I. (Presenter & Author), Atlantic Marketing Association Eighteenth Annual Conference, “Student Assessments of Online Current Events Activities:  An Exploratory Investigation,” Savannah, GA. (2002).

Flaherty, T. B.(Author Only), Zugelder, M. T. (Presenter & Author), The Mid-Atlantic Academy of Legal Studies in Business, “”Legal Issues Associated with Marketing and Webpage Management,” Norfolk, VA. (2002).

Flaherty, T. B.(Discussant), Atlantic Marketing Association. (October 2002).

Flaherty, T. B., Madison Marketing Association. (October 2002).

Flaherty, T. B., “Resume Writing Workshop,” presented to the Delta Rho Chapter of Pi Sigma Epsilon. (October 28, 2002).

Flaherty, T. B., The PSE Experience:  Collegiate, Alumni, and Educator Perspectives,” presented to the Delta Rho Chapter of Pi Sigma Epsilon. (September 8, 2002).

Flaherty, T. B.(Presenter & Author), Clarke, III, I. (Presenter & Author), Society for Marketing Advances, “Maximizing the Learning Value for Current Events Activities,” New Orleans, LA. (November 2001).

Flaherty, T. B.(Presenter & Author), Clarke, III, I. (Presenter & Author), American Marketing Association, “Mobile Portals:  Developing the Future Interactive Gateways for Mobile E-commerce,” Washington, DC. (August 2001).

Flaherty, T. B., “Online Marketing Opportunities,” presented to the Franklin/Southampton Electronic Commerce Forum, Franklin, VA. (January 25, 2001).

Flaherty, T. B.(Presenter & Author), Clarke, III, I. (Presenter & Author), Atlantic Marketing Association, “Marketing Fine Art on the Internet,” Charleston, SC. (2000).

Flaherty, T. B., Society for Marketing Advances, “Dimensions of Teaching Effectiveness,” St. Pete Beach, FL. (2000).

Flaherty, T. B.(Discussant), Atlantic Marketing Association. (October 2000).

Flaherty, T. B.(Discussant), Academy of Marketing Science. (March 1998).

Bilitski, T. B.(Discussant), Southeastern Chapter of InfORMS Conference. (October 1997).

Bilitski, T. L.(Discussant), Academy of International Business Conference. (October 1996).

 

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