My Favorite Search Engine Marketing Keyword Tools for 2018

In addition to the Google Keyword Planner and Bing Ads Intelligence, here are a few of my favorite tools for conducting keyword research for Search Engine Marketing (SEM).  Some of them require a paid subscription, but also offer free trials.

I also like to use lots of negative keywords to ensure that ads are relevant to the searcher.  WordStream offers a free negative keyword list tool to help you discover potential negatives.  Other tools and lists are available from WebMechanix and TechWyse.

To save time and typing, I use keyword matchtype generators and mergers such as the ones by Matchpeg and Mergewords.

What are some of your favorite keyword tools for SEM?

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