SEO Exercise Using the Exact Phrase “love JMU”

In my spring 2012 MKTG 470 class at James Madison University, we have explored various aspects of search engine marketing including search engine optimization (SEO) and pay-per-click (PPC).

SEO Exercise

As an application of SEO, my students were tasked with learning how to optimize any one web page or blog post within their site using the phrase “love JMU“.

Prior to the exercise, students performed a diagnostic test to determine where their site currently ranked organically using the phrase “love JMU“.  In the majority of cases, students reported that their page was not found within the first ten (or even twenty) search engine results pages (SERPs).

After about a month of on-page and off-page SEO efforts, most students saw an improvement in organic rankings based on their initial diagnostic test.  I wish to congratulate all of my students for their performance in optimizing a page or post using the phrase  “love JMU“.

As of April 19, 2012, the highest ranking students are:

  1. Shane Garvin
  2. Becca Lynch
  3. Melissa Knowles
  4. Christie Belinski

I am also pleased to announce that my entire class is currently holding a 36% share of the first 200 SERPs when doing a Google search for “love JMU“.  Kudos to my spring 2012 cohort of MKTG 470 students.

Speaking of loving JMU, my son loves JMU and he loves all of the attention he’s getting from the JMU cheerleaders.  I couldn’t resist adding in this photo with so much JMU love floating around.

My son with JMU cheerleaders in Sept. 2010.
My son with JMU cheerleaders in Sept. 2010.


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