Silverback Sponsors the MKTG 477 Kick-off Meeting

On Friday, December 5, 2014 I held my first class of MKTG 477, marking the eighth time that James Madison University will participate in the Google Online Marketing Challenge (GOMC).

It has become tradition to start the course prior to the official start date in mid-January.  We meet for three hours, but in yesterday’s case it was almost 4 and a half, to discuss the course requirements, form students into teams, and review the important tasks that must be completed over the holiday break.

One of those important tasks is studying for an AdWords final exam which is administered on the first day of class on January 16.

Your read it correctly when I said the FIRST day of class.

To make the holiday studying experience a more enjoyable one, representatives from Silverback Strategies sweetened the deal at our annual kick-off meeting.

While everyone enjoyed delicious cupcakes from a local bakery in Alexandria, VA…

cupcakes  …Andrew Nelson and Shay Meadows shared their experiences from participating in the GOMC at JMU.  They talked about how the Challenge inspired them to go into search engine marketing as careers.  Andrew and Shay provided valuable advice for doing well in the Challenge, working with clients, applying for jobs, and thinking about future careers.

Andrew Nelson (Director of Search) and Shay Meadows (PPC Manager) at Silverback Strategies talking to JMU students participating in the 2015 GOMC.
Andrew Nelson (Director of Search) and Shay Meadows (PPC Manager) at Silverback Strategies talking to JMU students participating in the 2015 GOMC.

 

They also challenged the class to study hard for the AdWords test in order to win one of four special prizes.  Thank you to Silverback Strategies for donating an iPad mini, a Chromecast device, a Google water bottle, and a Google bag.  The top performing student on the AdWords test gets first pick from the four prizes.  The second highest performer goes next, and so on for the top third and fourth place performers.Silverback Prizes

I thought that these prizes were such a great idea to highlight the competitive nature of the Google Challenge and to motivate students to work hard over the break.  Thank you to Silverback for their generosity with these gifts and for your continuous support of our educational programs at JMU.

Stay tuned to see our winners!

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