Collegiate ECHO Competition

Tweet My spring 2014 students at James Madison University participated in the *Collegiate ECHO Marketing Challenge as part of the Integrated Marketing Communications (MKTG 384) course.  Each team developed marketing plans, using direct and interactive channels, with a goal of increasing the number of orders driven through a Domino’s Mobile App.  They also created a…

Read More How to Excel in the 2014 Collegiate ECHO Marketing Challenge: Advice from JMU Winners