The DMAW/EF Announces the 2015 Collegiate MAXI Oral Case Competition Challenge

I am seeking talented JMU students with an interest in participating in the 2015 DMAW/EF Collegiate MAXI Oral Case Competition Challenge.  Last year, I coached three JMU marketing students who won the first place gold award in the 2014 competition about the World Wildlife Fund.

This year, students have an opportunity to select from one of three nonprofit organizations and create a short IMC plan based on the stated focus of that selected organization.  The three non-profts are:

  • Central Park Conservancy (CPC) – a private, nonprofit that manages Central Park under a contract with the City of New York and NYC Parks.
  • Disabled American Veterans (DAV) – an organization chartered by Congress for disabled U.S. military veterans that helps them and their families through various means
  • Shriners Hospital for Children (SHC) – a network of 22 non-profit medical facilities across North America

The competition will be held in Washington, D.C. on Friday, November 13, 2015.  I can assist with transportation needs and talk to your professors about missing Friday classes.

In order to compete, student teams of 2-4 members must submit an intent to compete/attend form, by Friday, October 23, 2015, before 5:00 PM.

JMU can enter three teams and I would love to coach at least one team of highly motivated and hard-working JMU marketing students. If you have an interest in this engaging learning opportunity, review the Complete Case Competition Document to learn more about the three non-profits and the competition requirements.   If you are still up for the challenge, complete the sign-up sheet outside of 517 Showker Hall at your earliest convenience.  I would like to form teams no later than September 25 so you can start the project right away.


Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.