Tips for Completing the 2015 GOMC Report Upload and AdWords Account Crediting Process

GOMC logoI am a seven-year veteran (going on eight) as a professor involved in the Google Online Marketing Challenge (GOMC).

One important lesson I learned is that the AdWords account crediting process can be very tricky for students (and professors) during this phase of the competition.  As Google makes improvements to how their crediting system works for the GOMC, participants witness slight (and sometimes significant) differences based on the prior year’s process.  Personally, AdWords account crediting is the one and only part of the GOMC that I dread because when problems occur student teams could be slightly (and sometimes significantly) delayed in getting their campaigns executed.  When student teams are delayed, this causes huge issues for the instructor in terms of overall course management and ensuring all course requirements can indeed be met before the course ends.

As a friendly gesture to help students and professors around the world have a successful experience with this part of the GOMC, I am sharing some Tips for Completing the 2015 GOMC Report Upload and AdWords Account Crediting Process. Specifically the information in this Google Doc is based on my teams’ experience in the 2015 GOMC so far and is aimed at helping teams navigate the somewhat challenging, but highly important, process of getting their AdWords accounts credited properly.

Good luck to all teams competing in the 2015 GOMC and thank you to Google for providing this amazing learning experience.

2015 Google Online Marketing Challenge Team Captains from JMU Marketing:  Danielle Squeo, Olivia Deputy, Shannon Thompson, and Morgan Moore
2015 Google Online Marketing Challenge Team Captains from JMU Marketing: Danielle Squeo, Olivia Deputy, Shannon Thompson, and Morgan Moore

I wish to extend a very special thanks to four of my 2015 Team Captains at James Madison University (Olivia Deputy, Morgan Moore, Danielle Squeo, and Shannon Thompson) for sharing information, responding quickly to my requests for information, and working with me to better understand the report upload and account crediting process for this year’s Challenge.

 

 

 

2 Comments on "Tips for Completing the 2015 GOMC Report Upload and AdWords Account Crediting Process"


  1. Thank you! Your write up and the instructional Google doc were extremely helpful. I’m running the exercise for the first time on behalf of a professor at Baruch College in New York City as a grad assistant and we ran into the same issues with getting all of our students credited.

    We are now reaching the end campaign process. Do you or your students have any advice of getting the final cost of the campaign as close to $250 as possible? All of the controls in AdWords are on a per month basis and it’s not clear if campaigns will be automatically suspended when the $250 spend is reached.

    Reply

    1. Ted, the campaigns are not automatically stopped at $250 so students need to control the account. My advice is to put all campaigns on “pause” status once the total budget gets close to $248-$249.

      Reply

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