I am a seven-year veteran (going on eight) as a professor involved in the Google Online Marketing Challenge (GOMC).
One important lesson I learned is that the AdWords account crediting process can be very tricky for students (and professors) during this phase of the competition. As Google makes improvements to how their crediting system works for the GOMC, participants witness slight (and sometimes significant) differences based on the prior year’s process. Personally, AdWords account crediting is the one and only part of the GOMC that I dread because when problems occur student teams could be slightly (and sometimes significantly) delayed in getting their campaigns executed. When student teams are delayed, this causes huge issues for the instructor in terms of overall course management and ensuring all course requirements can indeed be met before the course ends.
As a friendly gesture to help students and professors around the world have a successful experience with this part of the GOMC, I am sharing some Tips for Completing the 2015 GOMC Report Upload and AdWords Account Crediting Process. Specifically the information in this Google Doc is based on my teams’ experience in the 2015 GOMC so far and is aimed at helping teams navigate the somewhat challenging, but highly important, process of getting their AdWords accounts credited properly.
Good luck to all teams competing in the 2015 GOMC and thank you to Google for providing this amazing learning experience.
I wish to extend a very special thanks to four of my 2015 Team Captains at James Madison University (Olivia Deputy, Morgan Moore, Danielle Squeo, and Shannon Thompson) for sharing information, responding quickly to my requests for information, and working with me to better understand the report upload and account crediting process for this year’s Challenge.