JMU IMC Plan Awards for MKTG 384 Students from Spring 2018
Tweet This semester in my MKTG 384 course, students were challenged to develop an IMC Plan for a snack bar. Based on our research, we determined that there are over 50 brands alone just in the U.S. Among those brands, these were the top snack bars in the consideration set of Millennials. Student teams selected…
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