One of my students recently asked if I had any book recommendations regarding creative and strategic copyrighting for Advertising. Here are a few of my recommendations:
- The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells
- Copyrighting Handbook: The Ultimate Guide To Copywriting Tricks For Selling Millions
- Copyrighting Creativity: Creative Values, Cultural Heritage Institutions and Systems of Intellectual Property
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
- Advertising Creative: Strategy, Copy, and Design
- The Copywriter’s Toolkit: The Complete Guide to Strategic Advertising Copy
