The MKTG 477 Elective at JMU

Rumor has it that some students are under the impression that MKTG 477 “replaces” another required marketing course in the curriculum at JMU.

To clarify, MKTG 477 is simply a marketing elective.

Please note that the official course title is “Internet Marketing Practicum”. I realize the class seems to have the unofficial name of “the google challenge course”. Please don’t use that name on your resumes, cover letters, etc.

When discussing this course with prospective employers, you may wish to refer to it as “The Internet Marketing Practicum course where I will be participating in the Google Online Marketing Challenge as one of the major course requirements.”

Feel free to contact me if you have any questions.



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