Tweet On August 11, 2016, Marketing EDGE announced the winners of the 2015-16 Marketing EDGE Collegiate ECHO Challenge. I am pleased to report that the team of Dorothy Capasso (Team Leader), Allie Hammond, Joseph Scully, Mitchell Meyers, and Mariam Bekele captured the 3rd Place Bronze Award in the undergraduate division. The team developed an integrated…
Read More JMU Wins Bronze in 2015-16 Collegiate ECHOTweet After evaluating thousands of accounts and reports, Google announced the 2016 winners of the ninth running of the Google Online Marketing Challenge (GOMC). I am delighted to report that James Madison University students in the College of Business earned top placements in all three competitive categories of the GOMC: AdWords Business, Social Impact, and…
Read More Sweet Sweep for JMU in the 2016 Google Online Marketing ChallengeTweet After my son outgrew his once-worn first communion outfit, I took it to a second-hand store in town. They offered me $9.00 for the complete package of jacket, shirt, tie, pants, belt, and shoes. So after saying “Are you kidding me?” I then said “Forget it…I would rather give it away!” Valerie Cookro…
Read More First Communion Clothing Drive for “Communion Closet” at Blessed Sacrament Catholic Church, Harrisonburg, VATweet The 2016 American Advertising Federation’s (AAF) Student Advertising Career Conference will be held October 7-8, 2016 in partnership with Chicago Portfolio School. Students can learn about the field of advertising, discover industry trends, and network with advertising professionals. To learn about the conference, review the agenda, and register, visit http://goo.gl/6VoDbM.
Read More The 2016 AAF’s Student Advertising Career ConferenceTweet As I was exploring some research articles about Disney, I discovered the Disney College Program (DCP). Through my colleagues in the Hart School of Hospitality, Sport, and Recreation Management, Dr. Michael O’Fallon and Dr. Reginald Foucar-Szocki, I learned that JMU has sent many students to Disney, including Alexis “Lexi” Moyer , a senior majoring in…
Read More Disney College Program (DCP) Tips from a JMU StudentTweet Congratulations to Christine Provino for being named the 2016 recipient of the Workshop Digital Outstanding JMU Internet Marketing Student Scholarship. After graduation from JMU, Christine will begin work at Workshop Digital, LLC as a PPC Associate.
Read More Christine Provino Wins the 2016 Workshop Digital Outstanding JMU Internet Marketing Student ScholarshipTweet As is customary in my MKTG 384 class, students vote for the “Best IMC Plan” after viewing all presentations. Congratulations to Titan Agency for earning the “Best IMC Plan in Class” award for the spring 2016 semester! Based on student votes, the spring 2016 runner up is Xpected Xcellence! Congratulations to all teams…
Read More Winner of the “Best IMC Plan in Class” Award for the Spring 2016 SemesterTweet JMU students completed a ninth consecutive year participating in the Google Challenge (GOMC) at James Madison University. There were some big changes to MKTG 477 in 2016. As you can see from our traditional year-end class photo below, the most notable change was a larger class size compared to years past. Another change was…
Read More The JMU GOMC Class of 2016 Completes Their JourneyTweet Congratulations to the JMU Ad Club (Madison American Advertising Federation) for their highest placement ever in the American Advertising Federation’s District 3 National Student Advertising Competition (NSAC). The JMU Ad Club competed against schools from Virginia, North Carolina, and South Carolina, ranking 4th overall with their “Caps Off to You” Campaign for Snapple. Thank…
Read More JMU Ad Club Wins 4th Place in District 3 of the AAF National Student Advertising CompetitionTweet In my recent post about the importance of AdWords certification for digital marketing students, I referenced a Google Hangout with the GOMC team. In this Hangout, I shared how the Google AdWords Certification exam is a new course requirement in MKTG 477. Here is an excerpt from my spring 2016 syllabus: The AdWords Professional…
Read More AdWords Certifications from the JMU GOMC Class of 2016